Topic: Sustainable Agriculture & Organics
THE best opportunity in a generation to improve the safety of the American food supply will come as early as Monday night, when the Senate is scheduled to vote on the F.D.A. Food Safety Modernization bill. This legislation is by no means perfect. But it promises to achieve several important food safety objectives, greatly benefiting consumers without harming small farmers or local food producers.
It might sound odd to say this about something people deal with at least three times a day, but food in America has been more or less invisible, politically speaking, until very recently. At least until the early 1970s, when a bout of food price inflation and the appearance of books critical of industrial agriculture (by Wendell Berry, Francis Moore Lappé, and Barry Commoner, among others) threatened to propel the subject to the top of the national agenda, Americans have not had to think very hard about where their food comes from, or what it is doing to the planet, their bodies, and their society.
A few days after Michelle Obama broke ground on an organic vegetable garden on the South Lawn of the White House in March, the business section of the Sunday New York Times published a cover story bearing the headline Is a Food Revolution Now in Season? The article, written by the paper’s agriculture reporter, said that “after being largely ignored for years by Washington, advocates of organic and locally grown food have found a receptive ear in the White House.”
Dear Mr. President-Elect,
It may surprise you to learn that among the issues that will occupy much of your time in the coming years is one you barely mentioned during the campaign: food. Food policy is not something American presidents have had to give much thought to, at least since the Nixon administration–the last time high food prices presented a serious political peril. Since then, federal policies to promote maximum production of the commodity crops (corn, soybeans, wheat and rice) from which most of our supermarket foods are derived have succeeded impressively in keeping prices low and food more or less off the national political agenda.
The word “sustainability” has gotten such a workout lately that the whole concept is in danger of floating away on a sea of inoffensiveness. Everybody, it seems, is for it whatever “it” means. On a recent visit to a land-grant university’s spanking-new sustainability institute, I asked my host how many of the school’s faculty members were involved.
Belated thanks for your June 28th letter. I was delighted to hear of the new initiatives you outlined in it, and even more delighted in the weeks since to see so much evidence–as I’ve visited your stores and heard from both your suppliers and employees–that the company appears serious about pursuing these initiatives. So I’m writing primarily to applaud the steps you’ve taken.
On May 26, John Mackey, the co-founder and CEO of Whole Foods, wrote me a letter (also published on the Whole Foods Web site), taking issue with some of the points I have made about his grocery chain–in my book “The Omnivore’s Dilemma,” in my column for TimesSelect and in some of my public remarks.
“Elitist” is just about the nastiest name you can call someone, or something, in America these days, a finely-honed term of derision in the culture wars, and “elitist” has stuck to organic food in this country like balsamic vinegar to mâche. Thirty years ago the rap on organic was a little different: back then the stuff was derided as hippie food, crunchy granola and bricklike brown bread for the unshaved set (male and female division).
Several readers of my last few posts about eating locally have asked for some resources. Certainly it can feel daunting to leave the familiar confines of the supermarket, where you can find just about everything you want, arranged according to a comfortingly predictable map.
So which side of 14th Street should we shop on? The south side, where Whole Foods has planted the flag of industrial organic food, or across the street at the Union Square farmer’s market? The last time I was in that neighborhood, I stopped by the meat counter at Whole Foods and was delighted to see they’re now carrying grass-finished beef, the only kind I buy. It’s one of the most sustainably grown foods you can eat. But I was dismayed to discover that the grass-finished beef at Whole Foods had traveled all the way from New Zealand.