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	<title>Michael Pollan &#187; Cooking</title>
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	<description>Michael Pollan writes about the places where nature and culture intersect: on our plates, in our farms and gardens, and in the built environment.</description>
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		<title>Michael Pollan Answers Readers&#8217; Questions</title>
		<link>http://michaelpollan.com/articles-archive/michael-pollan-answers-readers-questions/</link>
		<comments>http://michaelpollan.com/articles-archive/michael-pollan-answers-readers-questions/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 22:47:57 +0000</pubDate>
		<dc:creator>mwollan</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[The New York Times Magazine]]></category>
		<category><![CDATA[Animal Welfare]]></category>
		<category><![CDATA[Cooking]]></category>
		<category><![CDATA[Eating]]></category>
		<category><![CDATA[Health & Obesity]]></category>
		<category><![CDATA[Meat]]></category>

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		<description><![CDATA[These questions for Mr. Pollan were submitted by New York Times readers. The first 10 questions below were the most popular among those we received. They were answered by Mr. Pollan on Oct. 6, 2011, after the Food Issue was originally published. Our family is on a budget and can&#8217;t afford to eat all organic.<p class="morelink"><a href="http://michaelpollan.com/articles-archive/michael-pollan-answers-readers-questions/">More &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<p><em>These questions for Mr. Pollan  were submitted by New York Times readers. The first 10 questions below  were the most popular among those we received. They were answered by Mr.  Pollan on Oct. 6, 2011, after the Food Issue was originally published.</em></p>
<div><a name="Which Organic Foods Should a Family on a Budget Prioritize?"></a></p>
<h2>Our  family is on a budget and can&#8217;t afford to eat all organic. Where should  we direct our money to get the most benefit? Organic produce? Meats?  Dairy?</h2>
</div>
<div>
<p>This  was the most popular question by far, and it&#8217;s a good one: some organic  products offer the consumer more value than others, so if you&#8217;re on a  budget, it&#8217;s important to buy organic strategically. Here are a few  quick rules of thumb:</p>
<p>If you have young kids, it&#8217;s worth paying  the organic premium on whatever they eat or drink the most of  organically.  So if they drink lots of apple juice — which they  shouldn&#8217;t, by the way — or milk, then spring for it there.</p>
<p>On  produce, some items, when grown conventionally, have more pesticide  residue than others, so when buying these, it pays to buy organic.  According to the Environmental Working Group, the &#8220;dirty dozen&#8221; most  pesticide-laden fruits and vegetables are: apples, celery, strawberries,  peaches, spinach, imported nectarines, imported grapes, sweet bell  peppers, potatoes, blueberries, lettuce and kale/collars.   The &#8220;clean  15&#8243; are onions, sweet corn, pineapples, avocado, asparagus, sweet peas,  mangoes, eggplant, cantaloupe, kiwi, cabbage, watermelon, sweet  potatoes, grapefruit and mushrooms.  So if you&#8217;ve only got a little  money to devote to organic, buy the organic apples and skip the organic  onions.  But do keep in mind that it&#8217;s important to eat fruits and  vegetables regardless of how they&#8217;re grown.</p>
<p>In meat, organic is  very expensive, and doesn&#8217;t necessary ensure that the animals didn&#8217;t  live on feedlot. I look for grass fed for beef instead, milk and butter,  too.</p>
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<div><a name="How Would You Rewrite the Farm Bill?"></a></p>
<h2>If you could rewrite the farm bill from scratch, with no political constraints of any sort, what would it look like?</h2>
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<div>
<p>I  don&#8217;t have the space, and you don&#8217;t have the time, to sketch out a  complete alternative-reality farm bill. But as a guiding principle, I  would say it needs to be aligned with our public health and  environmental goals. That is, every provision in it — from crop  subsidies to meat inspection — needs to be &#8220;scored&#8221; for its impact on  public health and nutrition.</p>
<p>I went into more detail on the farm bill in a 2008 piece for The Times, <a href="http://www.nytimes.com/2008/10/12/magazine/12policy-t.html">&#8220;Farmer in Chief.&#8221;</a></p>
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<div>
<div><a name="What Are the Pros and Cons of a Vegan Diet?"></a></p>
<h2>What are the pros and cons of a vegan diet?</h2>
</div>
<div>
<p>There&#8217;s  research to suggest that vegetarians and vegans are generally healthier  than the rest of us; however &#8220;flexitarians&#8221; — carnivores who eat meat  once or twice a week — are just as healthy. I know vegans who thrive on  the diet, but also many who have trouble keeping it going: it takes a  lot of work and care, much more than vegetarianism, which I would count  as a con. You really have to organize your life around your eating. It&#8217;s  also possible now to be a &#8220;junk-food vegan,&#8221; eating all sorts of  processed vegan foods and mock meats. I guess if your goal in life is to  keep from eating animals, this option makes sense, but from a health  standpoint processed food is processed food. But I admire anyone who has  gone to the trouble of thinking through the full implications of their  eating choices, and then acted on that knowledge.</p>
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<div><a name="How Much Soy Is Too Much?"></a></p>
<h2>How  much soy is too much? Can I eat tofu and drink soymilk every day? What  are the true pros and cons of soy? I cannot seem to find unbiased  information.</h2>
</div>
<div>
<p>The  honest and complete answer is that we don&#8217;t know — the jury is still  out on soy. I do know we&#8217;re eating soy in forms it was never eaten  before — highly processed and novel. The F.D.A. has declined to list an  additive like soy isoflavones as &#8220;GRAS&#8221; (&#8220;Generally regarded as safe&#8221;).  It&#8217;s worth noting that Americans are now eating more soy than Asians,  and we eat it in novel new forms. Asians eat it only after it has been  processed in traditional ways — fermented, or curdled in the form of  tofu. These products have been eaten for centuries, which is reassuring.  Now soy protein isolate, soy isoflavones and soy lecithin are found in  myriad processed foods. If you see any of these in your snack foods, I  would+ lay off. Soy can act like estrogens in the body, which may or may  not be a good thing. There&#8217;s a section on soy in my book, &#8220;In Defense  of Food.&#8221;</p>
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<div>
<div><a name="Real Sugar or Artificial Sweeteners?"></a></p>
<h2>I&#8217;m  torn between artificial sweeteners and regular sugar. I know that both  aren&#8217;t good for your health, but if I just can&#8217;t live without some form  of sweetener in my morning coffee, which would you pick? In other words,  which one is better for you health-wise?</h2>
</div>
<div>
<p>Sugar  is probably the biggest culprit in obesity and diabetes, but I wouldn&#8217;t  make a capital case of a teaspoon of sugar in coffee. In soda, there&#8217;s  research suggesting that switching to artificial sweeteners does not  lead to weight loss, so whether they&#8217;re safe or not, they may not do  what they purport to. For more, see <a href="http://www.nytimes.com/2008/10/12/magazine/12policy-t.html">Gary Taubes in the food issue</a>.</p>
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<div>
<div><a name="Should I Buy Local Foods or Stick to Organic?"></a></p>
<h2>Should I buy local foods or stick to organic?</h2>
</div>
<div>
<p>It  depends on what you value most. If keeping pesticides out of your food  is your highest value, then buy organic. If you care most about  freshness and quality or keeping local farms in business and circulating  money in your community, buy local.  But very often you can do both.  Some local farmers are organic in everything but name, so before you  decide to pass them up, ask them not &#8220;Are you organic&#8221; — to which the  answer must be no if they haven&#8217;t been certified — but rather, how do  you deal with fertility and pests? That starts a more nuanced  conversation that may convince you to buy their produce.</p>
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<div>
<div><a name="What Is One Food We Should Eat Every Day?"></a></p>
<h2>What is the single best food we all should be eating every day? Cutting to the nitty-gritty, here.</h2>
</div>
<div>
<p>Single  best? Probably whole grains — they offer a lot that&#8217;s missing from the  industrial diet, from fiber to important antioxidants and healthy fats.  People who eat lots of whole grains are generally healthier and live  longer than those who don&#8217;t. But if I could add to the list of important  foods missing from the standard American diet, I would add leafy greens  and fermented foods with live cultures.</p>
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<div>
<div><a name="Are Carbohydrates the Real Culprits in Our Diets?"></a></p>
<h2>&#8220;In  Defense of Food&#8221; focused on debunking nutritionism and the lipid  theory. What about our carb consumption? A lot of research I&#8217;ve seen  lately indicates they&#8217;re the real culprits in our diets.</h2>
</div>
<div>
<p>Current  trends in nutritional research implicate refined carbohydrates and, to a  large extent, exonerate most fats. The increase in sugar consumption  alone can account for the obesity and diabetes epidemic, and scientists  have come a long way in understanding the mechanisms by which calories  from refined carbs — fructose especially — have a disproportionate  effect on weight and insulin resistance — see the work of Robert Lustig  and Gary Taubes for more.</p>
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<div>
<div><a name="What Do You Eat While Traveling?"></a></p>
<h2>You must be on the road a lot. Where do you eat when you are on the road?</h2>
</div>
<div>
<p>It&#8217;s  a challenge, no doubt about it. Airports are the worst. If I absolutely  must have a meal in an airport, I&#8217;ll look for a Mexican place and get a  rice-and-bean burrito. &#8220;No airport meat&#8221; is a rule with me. But I find  that today, nearly every city in America has at least one restaurant  that focuses on the best local ingredients, and the Internet makes it  much easier to find that place.</p>
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<div>
<div><a name="Are Eggs Good or Bad For You?"></a></p>
<h2>What is the &#8220;real deal&#8221; on egg consumption? Good or bad?</h2>
</div>
<div>
<p>Eggs  are great and always were. The nutrition researchers have rehabilitated  them in recent years — they used to think that cholesterol in eggs  raised cholesterol in the blood, but this turns out not to be the case  for most people. So enjoy, but look for at least &#8220;cage-free,&#8221; (most  other laying hens are raised in crowded cages) and ideally &#8220;pastured&#8221;  eggs, which come from chickens that have actually been out on grass.  This makes for happier, healthier hens and tastier, more nutritious  eggs.</p>
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<div><a name="How to Spot Genetically Engineered Food?"></a></p>
<h2>How can you tell if a food is genetically engineered?</h2>
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<div>
<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-LMMS/02-mag-pollanillos-slide-LMMS-jumbo.jpg" alt="" /></p>
<div>Chelsea Cardinal</div>
</div>
<p>You  can&#8217;t, unless you&#8217;re willing to move to Europe or Japan, where the  government requires that it be labeled. Ours doesn&#8217;t, so there&#8217;s no way  to tell. This is despite the fact that 80 to 90 percent of Americans  tell pollsters they want it labeled, and Barack Obama, as a candidate,  once promised to make it happen. But the industry is afraid you won&#8217;t  buy genetically modified foods if they&#8217;re labeled — and they&#8217;re probably  right. Why would you? So far at least, genetically modified food offers  the consumer no tangible benefit. In America, the only way to be  certain you&#8217;re not buying genetically engineered food is to buy organic;  the U.S.D.A. rules for organic prohibit it.</p>
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<div>
<div><a name="What Will Our Food System Be Like in 100 Years?"></a></p>
<h2>What will our food system be like in 100 years?</h2>
</div>
<div>
<p>My  best guess is that the food system will look very different in 100  years, for the simple reason that the present one is — in the precise  sense of the word — unsustainable. It depends on fossil fuels that we  can&#8217;t depend on and exacts a steeper price in human and environmental  health than we can afford. So it will change, whether we want it to or  not. We certainly won&#8217;t be eating nine ounces of meat per person per  day, as Americans do now — there won&#8217;t be enough feed grain, worldwide,  to continue that feast, and presumably we will have faced up to  meat-eating&#8217;s disastrous toll on the environment. If we haven&#8217;t, we&#8217;ll  have much bigger problems on our plate than what to have for dinner.</p>
</div>
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<div>
<div><a name="Cultural Differences and What We 'Should' Eat?"></a></p>
<h2>How do we take Into account cultural differences when telling people what they &#8216;should&#8217; be eating?</h2>
</div>
<div>
<p>I  have yet to hear of a traditional diet — from any culture, anywhere in  the world — that is not substantially healthier than the &#8220;standard  American diet.&#8221; The more we honor cultural differences in eating, the  healthier we will be.</p>
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<div>
<div><a name="What Do You Think of In Vitro Meat?"></a></p>
<h2>What do you think of in vitro meat?</h2>
</div>
<div>
<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-7DO9/02-mag-pollanillos-slide-7DO9-jumbo.jpg" alt="" /></div>
<p>I  think I&#8217;ll pass, but probably won&#8217;t have to. Cloning meat, or making it  in an incubator, is an interesting thought experiment for animal rights  philosophers and journalists, but I doubt we&#8217;ll actually see it on  menus any time soon. Meat has a lot more to it than muscle cells — not  to put you off your feed, but you also have to get the fat and sinews,  the connective tissue and the blood right to make it organoleptically  acceptable. To date, our food scientists have not demonstrated they have  the technical or aesthetic skills to simulate real foods with notable  success. I will be surprised if they come up with synthetic meat that is  as close to the real thing as margarine is to butter. Think about baby  formula: we&#8217;ve been working on that one for a century and a half, and  for reasons we don&#8217;t totally understand, it still doesn&#8217;t do all that  genuine mother&#8217;s milk does. We flatter ourselves by thinking we can  outdo or even approximate nature&#8217;s foods. Though come to think of it, it  might be possible to simulate a chicken nugget, which is already once  removed from the real thing.</p>
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<div>
<div><a name="Is Frozen Produce as Nutritious as Fresh?"></a></p>
<h2>Is frozen produce as nutritious as fresh?</h2>
</div>
<div>
<p>Frozen  vegetables and fruits are a terrific and economical option when fresh  is unavailable or too expensive. The nutritional quality is just as good  — and sometimes even better, because the produce is often picked and  frozen at its peak of quality. The only rap is that freezing collapses  the cell walls of certain fruits and vegetables, at some cost to their  crunch. But this has no bearing on nutrition. Do look for frozen foods  with a single ingredient — no fake herb-butter sauce!</p>
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<div>
<div><a name="Why Is the Expiration Date on Organic Milk Longer Than Regular Milk?"></a></p>
<h2>Why  Is the expiration date on organic milk sometimes a couple of months  away while regular milk has a sell-by date normally within a week or 10  days?</h2>
</div>
<div>
<div><img src="http://graphics8.nytimes.com/packages/html/magazine/2011/20111002Questions/02pollan/3pollanmilk.jpg" alt="" /></div>
<p>Much  of the organic milk in your market is &#8220;ultrapasteurized&#8221; rather than  simply &#8220;pasteurized&#8221; — that is, it has been heated to a higher  temperature in order to extend its shelf life. This is a holdover from  when organic milk sat longer on grocery shelves. Some nutritionists  believe that ultrapasteurization damages the quality of milk; many  cheese makers won&#8217;t use it. In some busier markets, you can find organic  milk that has not been ultrapasteurized.</p>
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<div><a name="What Must Government Do to Promote Healthy Food?"></a></p>
<h2>What must government do to make a healthful food as affordable as its evil counterpart?</h2>
</div>
<div>
<p>This  is the $64,000 question. There are certainly steps the government can  take to make healthful food somewhat less expensive: underwrite farmers&#8217;  transition to organic and other kinds of sustainable agriculture;  support the renaissance in local meat production by making it easier to  build and run small slaughterhouses; use crop subsidies to reward  farmers for diversifying their fields and growing real food rather than  &#8220;commodity crops&#8221; like corn and soy; enforce federal antitrust laws to  break up the big meatpackers and seed companies.</p>
<p>But these  measures will never make high-quality food as cheap as industrial food,  some of which will only get more expensive if we take the steps needed  to civilize feedlots, clean up water and protect farmworkers from  exploitation. Faux populists in the food industry battle such measures  on the grounds they want to keep food prices low for the poor. But the  institution of slavery kept crop prices low, too — at a cost we  ultimately decided was too great for a democratic society to pay. (Come  to think of it, slavery still exists in parts of the food system,  according to reports out of Florida.) Cheap food has become a pillar of  our low-wage economy, one reason Americans have managed to stay afloat  as their wages have declined since the 1970s. In the end, if we want  healthful and conscientiously produced food for everyone, we&#8217;re simply  going to have to pay people enough so that they can afford to buy it.</p>
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<div><a name="How in the World Do I Cook Fish?"></a></p>
<h2>How in the world do I cook fish?</h2>
</div>
<div>
<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-Z0BX/02-mag-pollanillos-slide-Z0BX-jumbo.jpg" alt="" /></div>
<p>Less  is more: the big trick to cooking fish is to undercook it. The center  of a fillet should still be slightly translucent when you take it off  the heat. (Remember, it will continue to cook for a few minutes.)</p>
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<div><a name="What Is the Controversy Regarding Raw-Milk Cheese Producers?"></a></p>
<h2>Could you address the controversy regarding small-farm, raw-milk cheese producers?</h2>
</div>
<div>
<p>Raw  milk is delicious and nutritious — and more risky to drink than  pasteurized milk. It also makes much more interesting cheeses, because  some of the bacteria and enzymes destroyed during pasteurization  contribute striking flavors. But producing raw milk safely takes a lot  more care, and in recent years there have been several cases of people,  especially children, getting sick after consuming raw milk.</p>
<p>There  is a strong libertarian streak among many in the food movement, who  demand the right to eat whatever they want, without interference from  the government. They have a point — how is it that cigarettes are legal  in this country while, in most states, raw milk can&#8217;t be sold in stores?  On the other hand, doesn&#8217;t the government have a compelling interest in  protecting children from a product about which they can&#8217;t make an  informed decision?</p>
<p>You do have to wonder about the Food and Drug  Administration&#8217;s priorities. Why is the government putting its resources  into shutting down raw-milk producers, a teeny-tiny &#8220;industry,&#8221; when  there are many more serious threats to food safety on factory farms? (In  fact the overwhelming majority of illnesses tied to milk and cheese  come from pasteurized products.) While Amish dairymen are being raided  by the F.D.A., Jack DeCoster, the notorious Iowa egg producer whose  filthy, salmonella-infected eggs were linked to an outbreak that  sickened more than 1,500 people last year, received a mild warning  letter from the F.D.A. What is going on here? Sounds like political  theater to me.</p>
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<div>
<div><a name="Are Generic Brands Worse Than Name Brands?"></a></p>
<h2>How do generic brands in supermarkets work? Are they worse than name brands?</h2>
</div>
<div>
<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-05XM/02-mag-pollanillos-slide-05XM-jumbo.jpg" alt="" /></div>
<p>There  are generics, and then there are generics. Some generic products may be  the exact same as the branded product they resemble — they&#8217;re made by  the same manufacturer and simply sold under a different, usually more  boring, store label. These are a great deal — you save by not paying for  the marketing and advertising behind the big brand. But there are also  many more generic products that are reformulated or made with cheaper  ingredients. So how can you tell what kind of generic you&#8217;re getting?  Compare the ingredient and nutrition label: if they&#8217;re identical, then  the products are almost certainly identical, too.</p>
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<div><a name="Why Is Food Labeled 'Organic' More Expensive?"></a></p>
<h2>When  I purchase vegetables and meat labled &#8216;organic,&#8217; why are they so much  more expensive than similar items without the &#8216;organic,&#8217; label?</h2>
</div>
<div>
<p>There  are several reasons organic food costs more than conventional food.  First, the demand for it exceeds the supply, and presumably, as more  farmers transition to organic, the price will fall, though it will never  match conventional prices. For one thing, organic farmers receive  virtually no subsidies from the government. (European governments  significantly subsidize the transition to organic; ours doesn&#8217;t.) But  even on a level playing field, farming organically would probably remain  more expensive. Farming without chemicals is inherently more  labor-intensive, especially when it comes to weeding. In animal  agriculture, raising animals less intensively is always going to cost  more.</p>
<p>Think about it this way: The &#8220;high&#8221; price of organic food  comes a lot closer to the true price of producing that food — a price we  seldom pay at the checkout. It&#8217;s important to remember that when you  buy conventional food, many costs have been shifted — to the taxpayer in  the form of crop subsidies, to the farmworker in the form of health  problems and to the environment in the form of water and air pollution.</p>
<p>O.K.,  apart from a clearer conscience, what does the premium paid for organic  food get you as a consumer? Organic food has little or no pesticide  residues, and especially for parents of young children, this is a big  deal. There is also a body of evidence that produce grown in organic  soils often has higher levels of various nutrients. (But whether these  are enough to justify the higher price is questionable.) Probably for  the same reason, organic produce often tastes better than conventional  (though a cross-country truck ride can obviate this edge).</p>
<p>So it&#8217;s  possible to make a case to the consumer for the superiority of organic  food — but the stronger case is to the citizen. Farming without  synthetic pesticides is better for the soil, for the water and for the  air — which is to say, for the commons. It is also better for the people  who grow and harvest our food, who would much rather not breathe  pesticides. Producing meat without antibiotics will also help stave off  antibiotic-resistance. If you care about these things, then the premium  paid for organic food is money well spent.</p>
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<div><a name="What Do You Think of Gluten-Free Diets?"></a></p>
<h2>What do you think of gluten-free diets?</h2>
</div>
<div>
<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-DNM2/02-mag-pollanillos-slide-DNM2-jumbo.jpg" alt="" /></div>
<p>They  are very important if you have celiac disease or can&#8217;t tolerate gluten.  But it&#8217;s hard to believe that the number of people suffering from these  conditions has grown as fast as this product category. Gluten has  become the bad nutrient of the moment, the evil twin of Omega 3 fatty  acids. Could it really be that bread, a staple of Western civilization  for 6,000 years, is suddenly making millions of us sick? I&#8217;m dubious.</p>
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<div>
<div><a name="What Healthful Breakfasts Can You Recommend?"></a></p>
<h2>What healthful breakfasts can you recommend?</h2>
</div>
<div>
<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-L3YJ/02-mag-pollanillos-slide-L3YJ-jumbo.jpg" alt="" /></div>
<p>Can&#8217;t  go wrong with oatmeal. I like the steel cut that I soak in water  overnight. (The soak speeds cooking and makes more nutrients available.)  In the summer, I like fresh fruit with yogurt. But my favorite  breakfast is two eggs from chickens raised on pasture, served on  whole-grain toast.</p>
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<div><a name="Can We Make an Impact on Current Food Issues?"></a></p>
<h2>Are there real opportunities for consumers to make an impact on factory farming, unsustainable agriculture and animal cruelty?</h2>
</div>
<div>
<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-N5DS/02-mag-pollanillos-slide-N5DS-slide.jpg" alt="" /></div>
<p>Absolutely.  As the market for humanely raised meat grew in recent years, the  industry responded. The egg industry recently committed to an effort to  phase out tightly confining cages for laying hens; some pork producers  are phasing out gestation crates; McDonald&#8217;s has taken steps to ensure  that the meat it buys is slaughtered more humanely; Chipotle now buys  only humanely raised pork. There is no question that agribusiness  responds to the &#8220;votes&#8221; of consumers on these issues. The food industry  is terrified of you. And PETA!</p>
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<div><a name="What Would Happen if the Government No Longer Subsidized Corn?"></a></p>
<h2>How  would our food landscape change if the government no longer subsidized  corn? Is there a better alternative — subsidizing fruits or vegetables?</h2>
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<p>I&#8217;m  afraid it would change less than you might think. Though crop subsidies  certainly helped to make corn (and its boon companion, soy) the  mainstay of our food system, eliminating those subsidies might not by  itself be enough to topple king corn. Decades of crop breeding, advances  in farm machinery and the building of a rural infrastructure all  devoted to these crops means a Midwestern farmer can produce a bumper  crop of corn with just a couple months of work while at the same time  holding down another job. Growing anything else would mean a lot more  time and work in the fields, and at this point that farmer probably  depends on the other source of income.</p>
<p>As for subsidizing  vegetables, that, too, is trickier than it seems. Subsidies tend to  result in surpluses, which in the case of grain is fine: you can store  surplus corn or soy in a silo for years. Try doing that with broccoli.  In the case of &#8220;specialty crops&#8221; — the U.S.D.A.&#8217;s term for crops you can  actually eat — we would be better off subsidizing demand rather than  supply: giving vouchers to the poor to buy fresh produce, say, or  incentives to retailers to lower prices in the produce section.</p>
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<div><a name="Is White Rice Really That Bad?"></a></p>
<h2>I&#8217;m  of Asian descent, and I don&#8217;t understand why everyone seems to be  saying that white rice Is bad for you, when Asians have been eating it  for thousands of years. Do I really have to give up rice to lose weight  and prevent diabetes?</h2>
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<div><img src="http://graphics8.nytimes.com/images/2011/10/02/magazine/02-mag-pollanillos-slide-S4YE/02-mag-pollanillos-slide-S4YE-jumbo.jpg" alt="" /></div>
<p>In  general you&#8217;re better off eating brown rice than white, which (unless  it has been fortified with vitamins) is pretty much pure starch. But a  little white rice isn&#8217;t going to kill you or give you diabetes.  Especially if you eat it with lots of vegetables and some fats, which  will compensate for the lack of nutrients and slow your body&#8217;s  absorption of all that glucose. That said, the Harvard School of Public  Health estimates (how, I don&#8217;t know) that changing from white to brown  rice will reduce your risk of diabetes by 16 percent.</p>
<p>Yes, it&#8217;s  true that people have been eating white rice for centuries. But the rice  has changed, and so have we. Millers today do a much more thorough job  of &#8220;polishing&#8221; rice than they once did — that is, whitening it by  removing the nutritious bran and germ from the grain. (The same is true  of &#8220;white flour&#8221; as well — it&#8217;s a whole lot whiter now than it used to  be and therefore less nutritious. Nice going!) As for the eaters of  old-timey white rice, chances are they were working in the fields, and  so burning those extra carbs that sedentary people store as fat.</p>
<p>If  you don&#8217;t like brown rice, consider &#8220;converted rice.&#8221; This is rice that  has been parboiled before it&#8217;s milled, which forces some of the  nutrients — though not the fiber — out of the bran and into the kernel.  As a result, converted rice is more nutritious than ordinary white rice  and its sugars are absorbed more slowly by the body. Uncle Ben was onto  something.</p>
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<div><a name="Are There Any Foods You Won't Eat?"></a></p>
<h2>Are There Any Foods You Won&#8217;t Eat?</h2>
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<p>Feedlot meat. And tomatoes that have been in the refrigerator.</p>
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		<title>The 36-Hour Dinner Party</title>
		<link>http://michaelpollan.com/articles-archive/the-36-hour-dinner-party/</link>
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		<pubDate>Sun, 10 Oct 2010 17:31:22 +0000</pubDate>
		<dc:creator>mwollan</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[The New York Times Magazine]]></category>
		<category><![CDATA[Cooking]]></category>
		<category><![CDATA[Eating]]></category>

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		<description><![CDATA[HERE’S THE CONCEIT: Build a single wood fire and, over the course of 30-plus hours, use it to roast, braise, bake, simmer and grill as many different dishes as possible — for lunch, dinner, breakfast and lunch again.]]></description>
			<content:encoded><![CDATA[<p><strong>HERE’S THE CONCEIT: </strong>Build a single wood fire and, over the course of 30-plus hours, use it to roast, braise, bake, simmer and grill as many different dishes as possible — for lunch, dinner, breakfast and lunch again. The main ingredients: one whole goat from the McCormack Ranch in Rio Vista, Calif.; several crates of seasonal produce (and a case of olive oil) from Hudson Ranch in Napa; a basket of morels and porcini gathered near Mount Shasta; an assortment of spices from Boulettes Larder in San Francisco; and a couple of cases of wine from Kermit Lynch in Berkeley. The setting: a shady backyard in Napa (but picture suburban subdivision, not vineyard estate), where a big country table stretches out beneath the canopy of a mulberry tree. The cast: three accomplished Bay Area chefs (Mike and Jenny Emanuel — whose kitchen and backyard we’ve commandeered for the weekend — and Melissa Fernandez), one gifted baker (Chad Robertson), one jack of all culinary trades (Anthony Tassinello) and two amateurs (me and my 17-year-old son, Isaac). The guests: all of the above, plus a rotating crew of spouses, children, friends and neighbors. The fire: almond, oak and mulberry logs burning in a cob oven that Mike Emanuel built with the help of some friends in 2006. A cob, or earth, oven is a primitive, domed cooking device that can be made from layers of mud, clay, straw, stucco, even manure; the earthy mixture, the cob, can endure much higher heat, and hold it much longer, than an indoor oven can. Emanuel’s incarnation, which he built “to bring together family and friends for extended feasts,” stands 5 feet tall with a 30-inch hearth and looks like a cartoon character: a visitor from a planet of chubby, eyeless, big-mouthed monsters.</p>
<p>The inspiration for this pyro-gastronomical experiment was the communal ovens still found burning in some towns around the Mediterranean, centers of social gravity where, each morning, people bring their proofed, or risen, loaves to be baked. (Each loaf bears a signature slash so you can be sure the one you get back is your own.) But after the bread is out of the oven, people show up with a variety of other dishes to wring every last B.T.U. from the day’s fire: pizzas while the oven is still blazing and then, as the day goes on, gentle braises or even pots of yogurt to capture the last heat and flavors of the dying embers.</p>
<p>The idea is to make the most efficient use of precious firewood and to keep the heat (and the danger) of the cook fire some distance from everybody’s homes. But what appeals to me about the tradition is how the communal oven also becomes a focus for social life (“focus” is Latin for “hearth”), a place to gather and gossip and escape the solitude of cooking at home. Shared meals have always been about community, about what happens among family and friends — even enemies — when they gather around a table to eat; but once upon a time, before every family had its own kitchen in which Mom labored more or less alone, cooking was itself a social activity, one that fostered community and conversation around the chopping board or cook fire long before the meal was served.</p>
<p>Our own backyard experiment with a communal oven, which unfolded last June over the first weekend of summer, was in spirit obviously more playful than practical. But when Mike offered to organize and host what amounted to a 36-hour dinner party, I was immediately intrigued: could an around-the-clock cook fire still exert the same social force? I barely knew most of the people with whom I’d be spending the weekend, and I wondered how well two days of working side by side and eating at the same table would wear on everyone. I also wondered about the food — whether four meals teased from a single fire, three of them from one goat, would get a little monotonous. But then, my previous experience of cooking with fire was pretty much limited to grilling slabs of meat on a Weber. I had no idea just how many different things one fire could do.</p>
<p><strong>SATURDAY<br />
9:22 a.m. </strong>Mike has laid the fire in the mouth of the oven: a tidy pyramid of crumpled newspaper, kindling and split logs. He waited for Isaac and me to show up before lighting it. Isaac lets Mike’s 12-year-old son, Will, do the honors. The oven’s draft must be good, because the fire leaps to life almost instantly. The shape of the oven and the size of its single opening are designed to draw in air along the floor, then conduct it around the curving back and roof of the dome before exhausting it at the top of the opening. Within minutes, fat tongues of flame are licking at the top of its mouth, reaching out. This fire will burn straight through the weekend, though not always in this oven: to bake bread, we’ll need to remove the burning logs and embers to a fire pit nearby — a concrete ring of partly buried sewer pipe — and then transfer them back. The most important cooking implement of the weekend will turn out to be a shovel.</p>
<p><strong>10 a.m.</strong> While we wait for the oven to become hot enough to fire pizzas, Mike and Melissa break down the goat on the table outside. The rest of us mostly watch, lending a steadying hand from time to time. Ten days ago, Mike and I drove to the ranch to choose our animal and watch an itinerant butcher slaughter and dress it; Mike says the experience made him want to honor our goat by wasting as little of it as possible. Melissa is small but strong and has a sure hand with the hacksaw and the butcher knife; within 20 minutes the goat is transformed into considerably more appetizing cuts of meat: the baron, or hindquarters, and the saddle (both to be roasted for tonight’s dinner); two racks of ribs (for tomorrow’s lunch); the shoulders (destined for an overnight braise); and the scraps, which Anthony collects to make a sugo — a slow-cooked Italian meat sauce — for tonight’s first course and to make sausage for the pizzas. Mike cuts a few slivers from the loin and passes them around; a ceremonial tasting of the uncooked animal is, he explains, “a butcher’s privilege.” The raw meat is surprisingly sweet and tender. It’s so good, in fact, that we decide to make some crudo, or goat tartare, for an appetizer.</p>
<p><strong>11 a.m. </strong>We break into small groups to prep for lunch, some of us working inside in the kitchen, others outside at the big table. Everybody is chopping and chatting — those of us who know one another, catching up; those of us who don’t, getting acquainted. My lunchtime job is to assemble, with Isaac’s help, a shaved vegetable salad — a julienne of everything that the farmer at Hudson Ranch, Scott Boggs, picked for us: fennel, carrots, radishes, cabbage, summer squash and green beans, all tossed with lemon juice, olive oil, pounded garlic, fresh herbs and salt. Over the top, I shave a few papery slices of fresh porcini and Parmesan. In the kitchen, Melissa is simmering a stock made from the goat’s head, organs and bones while Anthony is grinding meat for sausage, sprinkling it with fennel pollen. Out by the fire, Chad, the baker, is starting to stretch his pizza dough, which he mixed last night.</p>
<p><strong>1 p.m.</strong> Using a thermometer gun, which measures the temperature wherever you aim its infrared beam, Chad has determined that the floor of the oven is between 700 and 900 degrees, hot enough to cook a pizza in four or five minutes. He invites people over to make their pizzas from a variety of toppings that Melissa, Anthony and Mike prepared: sautéed squid, several kinds of cheese, goat sausage, morels, porcini, chopped herbs and green and yellow coins of summer squash. Chad shows us how to stretch a ball of dough over our fists and rotate it until it is paper thin. After we decorate our pies, Melissa, who ran the pizza oven at Chez Panisse for six years, shows us how to use the long-handled paddle to quarter-turn the pie in the oven as soon as the section of crust nearest the burning logs begins to balloon and blister. I think of professional chefs as control freaks, but Melissa and Chad are happy to let go and let everyone try their hand. So what if some of the pizzas aren’t perfect circles? Isaac makes a goat-sausage-and-mushroom pizza that he declares the best he’s ever tasted. I have to agree: Chad’s crust is crisp but with a chewy interior, and all the toppings are nicely inflected by wood smoke.</p>
<p><strong>3 p.m.</strong> After a leisurely lunch well oiled by a few bottles of rosé, everyone is ready for a snooze, but Mike reminds us that there’s dinner to prep and bread to bake and a fire that needs our attention. Chad has proofed several loaves of his big country bread. (This may be the most coveted loaf in the Bay Area, selling out every evening at Tartine, his bakery in the Mission.) Mike helps him shovel all the burning logs and embers out of the oven and into the fire pit to even out the heat in the oven and eliminate the smoke. Even without a fire in it, the oven holds heat remarkably well: the gun clocks the back of the oven at 550 degrees, perfect for bread. But the floor must be hotter, because the bottom of the first loaf blackens before it has fully risen and crusted. Chad slides in a “sacrificial loaf” — one he bakes solely to cool the oven floor. By the time he slides in the next one, conditions are good though still not ideal. Chad says the dome of the oven is too high to give the tops of the loaves the hard, dark crust he’s aiming for. Everyone else thinks the bread came out wonderfully moist and chewy, but Chad is not thrilled, and his relationship with the oven will remain testy all weekend.</p>
<p><strong>6 p.m. </strong>Once all the loaves are out, we shovel the fire back into the oven and add logs to build up heat for the roast. I hold back some of the burning embers in the fire pit, where I plan to roast the root vegetables in a bed of ashes. Called rescoldo, this is a method described by the Argentine chef Francis Mallmann in his book “Seven Fires”: bury whole beets, turnips, carrots and any other root vegetables in the ashes of a dying fire; dig them out a couple of hours later, dust off the ashes (or peel the vegetables, if you don’t like eating a little ash) and serve. Immediately I face my first fire-management challenge: the dying fire is a little too dead, so I have to add kindling and resuscitate it by blowing through a four-foot-long steel straw that Mike has for just this purpose. Soon, however, the fire is blazing and threatens to burn my vegetables beyond a crisp, so I now have to stifle it by shoveling in more ash. My first lesson about cooking with live fire: at any given moment, there is either too much of it or not quite enough; the sweet spot is hard to find and fleeting.</p>
<p><strong>6:50 p.m. </strong>While I was worrying my fire and root vegetables, Mike and Melissa, who have emerged as something of a leadership team, were prepping the roasts, giving the baron and the saddle a deep-tissue massage with a mixture of pounded herbs and garlic and then wrapping them in a beautiful white lace of caul fat, the sort of item professional chefs just seem to have around. I’m beginning to appreciate Mike’s genius for what chefs call the mise en place: making certain everything we could possibly need is at hand; never once have we had to run out to the store for a missing ingredient. Another lesson. I’m also impressed by the ease with which these cooks collaborate, how they can go back and forth from taking the lead on a dish to playing sous chef. These meals are a group endeavor, and everyone seems happy to share authorship. Except, that is, for the two bakers — Anthony and Chad — who occupy their own private bubbles of activity. Not sure why, but perhaps because baking demands more precision and therefore tighter control.</p>
<p>The oven is hovering between 450 and 500 degrees when Mike slides in the roasting pan. In the kitchen, meanwhile, Melissa is stirring a big pot of extremely slow-cooked polenta and tending to the goat sugo, while Anthony is whipping eggs for his dessert. He’s assembling individual pots with slabs of spongecake soaked in sparkling wine and topped by wedges of fresh apricots and a sabayon: an airy custard of whipped eggs and cream tinted with saffron threads. The dessert needs to be ready to go into the oven when the roast comes out; oven traffic is building.</p>
<p><strong>7:30 p.m. </strong>While we wait for the roasts to finish, Anthony brings out a platter of one of the few dishes untouched by our fire, his crudo: a rough dice of raw goat tenderloin with lemon juice, olive oil and a drizzle of raw egg yolk, served on a bed of rocket (a k a arugula) and shaved raw porcini. Federal food-safety authorities would not approve of Anthony’s dish, but spooned onto toasts made over the fire pit, the crudo is luscious: lemony, silky and cool.</p>
<p><strong>7:45 p.m. </strong>The captivating scents emanating from the oven are drawing people outside and into its orbit. A few neighbors magically appear through an opening in the back fence, wondering what’s cooking. Unidentified children and puppies are suddenly underfoot. The gravitational field of the cook fire seems to have enlarged our little community, so Jenny sets a few more places at the big table.</p>
<p><strong>8 p.m. </strong>When Mike and Melissa pull the roasts from the oven, putting them on the lip to rest, I set about retrieving the fire-roasted root vegetables, which requires a treasure hunt. The beets and turnips I can find, excavating among the ashes with a long pair of tongs, but the carrots have vaporized: the fire seems to have eaten them. I dust off as much ash as possible and put the vegetables, which are nicely charred and smell fantastic, on a platter. Isaac voices skepticism.</p>
<p><strong>8:30 p.m.</strong> We sit down to dinner at last, starting with Melissa’s sugo over polenta. The dish is unbelievably rich, owing no doubt to the goat-head stock, the organ meats in the sugo and the long, slow cooking of the polenta. (Melissa also soaked it overnight, “blooming” and slightly fermenting the corn meal.) Mike carves the roasts; the meat, which is mild and sweet, has a perfect ratio of deeply browned, smoky crust to pink interior. To accompany it, Anthony has chopped a salsa verde, made extra-astringent by the addition of fresh grape leaves. Opinion is divided on my roasted root vegetables, with Isaac firmly in the rejectionist camp. The beets and turnips are nicely caramelized and aromatic, but the ash coating takes some mental adjustment that not everyone can manage.</p>
<p>It is a long, loquacious and delicious dinner, made more special by the fact that virtually everyone at the table had a hand in preparing it. I feel as if I’ve already learned a lot cooking with this crew, especially about working together and trading ideas. Each dish might have a lead cook, but other cooks will contribute a technique or flavoring — dozens of tasting spoons have been passed around — so that the final product becomes something more or less new, even to its author. Already I’m better acquainted with everyone in the easy way that seems to happen when people work together, especially at tasks, like kitchen prep, that leave plenty of mental space for talking. The flow of conversation has been desultory, drifting from summer plans to the World Cup (playing earlier in the living room), kids, other meals, the work at hand. But it is the working together at less-than-all-consuming tasks that seems to be forging our motley crew (far flung in age and background) into something that feels like a community. Sometimes getting to know people is easier done side by side than it is face to face.</p>
<p><strong>9:45 p.m.</strong> Anthony has left us to tend to his apricots, which emerge from the oven fragrant and caramelized with perfect black tips. Their sabayon blanket is blazingly bright yellow-orange from the saffron — apricot on apricot — and the flavor is as intensely layered as the color: honeyed ripe fruit, sweet spices, wine and wood smoke.</p>
<p><strong>10:30 p.m.</strong> Mike, easily the most compulsive and conscientious member of our group, pops up from the table to go to work on the braise for tomorrow’s lunch, something no one else is quite ready to confront. But the fire, fading now, is just right: 400 degrees and subsiding slowly. For tomorrow’s meals, the culinary inspiration has shifted from Italy to other shores of the Mediterranean: Morocco and the Middle East. The goat shoulder has been marinating all day in harissa. In a big, old crock, Mike and Melissa bed down the shoulder on a mirepoix and add a couple of cinnamon sticks, slices of preserved lemon and handfuls of Persian mint and fresh green coriander seeds. Over that, they pour what’s left of the goat stock and some white wine. To seal the crock as tightly as possible, I retrieve some of Chad’s surplus dough from the compost, roll it into a thick rope and use it to caulk the top of the pot before Mike slides it into the oven and closes the door.</p>
<p><strong>11 p.m.</strong> Indefatigable Mike has yet one more dish he wants to tease from our fire, using its fading heat to ferment some goat’s-milk yogurt. He inoculates a crock of milk with a spoonful of yogurt and then sets it in a water bath on top of the oven to gently heat overnight. Now we’re done for the day. Everyone except Anthony is too tired to take up Mike on his offer to watch “The Baker’s Wife,” the Pagnol film, projected on the back wall of his house. The rest of us head off to bed.</p>
<p><strong>SUNDAY<br />
6 a.m. </strong>[This entry is based on reports; I’m still asleep.] Mike jumps out of bed in his underwear to check on the braise. The fire is all but completely out, but the braise is done and looks perfect, the top of the shoulder crusted in deep brown bark and the liquid thickened to a rich paste. The goat’s milk, however, has curdled: too much heat. Undeterred, Mike adds a pinch of salt to the curds and puts them in a cheesecloth to drain, hoping to salvage a farmer’s cheese for our breakfast.</p>
<p><strong>8:30 a.m.</strong> The core group reassembles in the backyard for breakfast. Mike has coaxed the fire in the oven back to life. I’m starting to think of the fire as a creature with its own moods and appetites; now it needs to be fed. Chad has kindled a second fire in the pit and is toasting slices of yesterday’s bread. Melissa, meanwhile, has prepped an unexpectedly intricate yet goat-free breakfast: in individual clay pots, she arranged sautéed porcini on a bed of blanched amaranth greens picked from Mike’s garden. Over that, she cracked an egg and drizzled some cream. The pots go into the oven for several minutes, and when they come out she gives each a dollop of green-tomato chutney and dusts them with dukkah, an Egyptian spice-and-nut blend. All I can say about dukkah is that it does extraordinary things to an egg, as does wreathing cream briefly in wood smoke. But breakfast cannot be entirely goat-free: Mike’s accidental farmer’s cheese turned out to be delicate and sweet. One of the best bites of the weekend, if not of all time, is of a slice of Chad’s toast spread with Mike’s cheese and Jenny’s apricot jam and then liberally sprinkled with dukkah. It takes a village to make some toast, apparently, but this is one sublime piece of toast.</p>
<p><strong>9:38 a.m. </strong>We’re still at the breakfast table when Mike starts pouring glasses of Vouvray to mark the 24 hours that have passed since we lighted the fire. By now, having shared so much eating and drinking and cooking, everyone feels comfortable enough not to have to talk; we’ve all entered the same psychological space. Even so, the Vouvray strikes me as ill advised, because we still have one more big meal to prep, this one for the largest group yet — the 25 or so friends, spouses, neighbors and local farmers expected for lunch. But no one else seems concerned; the mood is mellow in the extreme.</p>
<p><strong>10:30 a.m. </strong>The pace starts to pick up. Melissa goes to work on the braise, removing the bones and skimming the fat. I take charge of the goat kabobs. Working with meat that Mike has ground with Moroccan spices, I form it around skewers like naked sausages: kefta, they’re called. Chad is off by himself by the oven rolling dough for some flatbread pitas; bakers are solitaries, I decide. Prematurely, perhaps, because at the big table Isaac is helping Anthony pit Bing cherries and, using an old-timey wooden ice cream maker, hand-cranking frozen goat’s-milk yogurt for dessert. (Mike finally nailed the yogurt, but on a hot plate inside.) The cranking is arduous, so Anthony recruits everyone, guests included, to take a turn as the price of dessert. The pitted cherries, with the addition of cinnamon, orange zest and eau de vie, go into a crock that will go into the fire to roast briefly.</p>
<p><strong>11:30 a.m. </strong>Mike and I have rigged a pseudo-tandoori oven for the kabobs: a big clay garden pot half filled with hot coals stolen from the oven and topped with the pot’s saucer. But it works only so-so: to fit under the lid, the skewers need to be planted in the hot coals at a fairly steep angle, and even after I improvise a tinfoil cap for each of them, sort of like the hand guard on a sword, the meat still wants to slide down into the ashes. So I move the skewers onto the grill over the fire pit, sharing space with Melissa, who is grilling the goat racks, obsessively turning them this way and that over the open fire.</p>
<p><strong>12:30 p.m. </strong>Fire traffic is building again: Chad needs to get into the oven to bake his flatbreads (on a very hot fire), Melissa needs to reheat the braise, Anthony wants to roast his cherries at a lower temp and Mike’s got a rice pilaf he needs to crisp. They work it out: build a big fire to bake the flatbreads and then bring down the heat by shoveling the burning logs into the fire pit.</p>
<p><strong>1:30 p.m.</strong> Lunch turns out to be a sprawling, semi-spontaneous party. Word (and aroma) of our doings has gotten around, and a few more neighbors show up. It’s a good thing, too, because we have a ton of food — all of today’s creations plus a considerable amount of distinguished leftovers. Mike has also invited several of the folks who produced the ingredients we’ve been cooking. A dozen beautiful platters of food crowd the big table, the handiwork of so many gifted hands working together. I count at least seven dishes made from that one goat and this 30-hour-old fire, so many complex variations on such a simple theme.</p>
<p>Lunchtime spreads out liquidly over the rest of the day, the adults lingering at the table, Isaac and Will strumming their guitars, the little kids playing with the dogs. The food is delicious, the chops perfectly grilled, the pitas soft and puffy and perfect for stuffing with meat and Mike’s goat’s-milk yogurt sauce — and the now-obligatory dukkah. But by now the food feels almost beside the point. I realize I’ve gotten at least as much pleasure from working together to create these meals as I have from eating them. Sometimes producing things is more gratifying — and more conducive to building community — than consuming them, I decide. Our guests seem merry and convivial, but there’s something special about the camaraderie of the kitchen crew.</p>
<p>After Anthony pulls his crock of roasted cherries from the oven, we let the fire die, just short of 36 hours after lighting it. This fire has been protean, and the big-mouthed oven, which by now seems more like a character in our drama than a prop, has been prodigious in its output. I raise a glass to offer a toast, first to our hosts, then, of course, to the goat and lastly to all the cooks at the table. It seems to me that one of the many, many things our fire produced is a sense of community, as cook fires have probably always done, but especially among those of us who worked to bring all this food to the table. So I add to my toast an impromptu announcement, unauthorized but, I’m hoping, true: that Mike and Jenny have graciously agreed to host the second annual live-fire weekend next summer, thereby turning our improbable experiment into a tradition. </p>
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		<title>Rules to Eat By</title>
		<link>http://michaelpollan.com/articles-archive/rules-to-eat-by/</link>
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		<pubDate>Sun, 11 Oct 2009 00:00:00 +0000</pubDate>
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				<category><![CDATA[Articles]]></category>
		<category><![CDATA[The New York Times Magazine]]></category>
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		<description><![CDATA[Every trip to the supermarket these days requires us to navigate what has become a truly treacherous food landscape. I mean, what are we to make of a wonder of food science like the new Splenda with fiber? ("The great sweet taste you want and a little boost of fiber.") Should we call this progress? ]]></description>
			<content:encoded><![CDATA[<p>Every trip to the supermarket these days requires us to navigate what has become a truly treacherous food landscape. I mean, what are we to make of a wonder of food science like the new Splenda with fiber? (&#8220;The great sweet taste you want and a little boost of fiber.&#8221;) Should we call this progress? Is it even food? And then, at the far other end of the nutritional spectrum, how are we to process (much less digest) the new, exuberantly caloric Double Down sandwich that KFC has introduced? This shameless exaltation of dietary fat actually redefines the very concept of a sandwich by replacing the obligatory bread with two slabs of fried chicken kept some distance apart by strips of bacon, two kinds of cheese and a dollop of sauce.</p>
<p>Deciding what to eat, indeed deciding what qualifies as food, is not easy in such an environment. When Froot Loops can earn a Smart Choices check mark, a new industrywide label that indicates a product&#8217;s supposed healthfulness, we know we can&#8217;t rely on the marketers, with their dubious health claims, or for that matter on the academic nutritionists who collaborate on such labeling schemes. (One of them defended the inclusion of Froot Loops on the grounds that they are better for you than doughnuts. So why doesn&#8217;t the label simply say that?) Making matters worse, official government pronouncements about eating aren&#8217;t necessarily much more reliable, not when the food industry influences federal nutrition guidelines. But even when the &#8220;best science&#8221; prevails, that science can turn out to be misguided as when the official campaign against saturated fat got us to trade butter for stick margarine loaded with trans fats, a solution that turned out to be worse than the problem.</p>
<p>If we can&#8217;t rely on the marketers or the government or even the nutritionists to guide us through the supermarket woods, then who can we rely on? Well, ask yourself another question: How did humans manage to choose foods and stay healthy before there were nutrition experts and food pyramids or breakfast cereals promising to improve your child&#8217;s focus or restaurant portions bigger than your head? We relied on culture, which is another way of saying: on the accumulated wisdom of the tribe. (Which is itself another way of saying: on your mom and your friends.) All of us carry around rules of thumb about eating that have been passed down in our families or plucked from the cultural conversation. Think of this body of food knowledge as samizdat nutrition: an informal, unsanctioned way of negotiating our eating lives that becomes indispensable at a time when official modes of talking about food have suffered a serious loss of credibility.</p>
<p>Earlier this year I began gathering examples of these rules, or personal food policies, for a short book I&#8217;m publishing in January. My premise is that for all the authority we grant to science in matters of nutrition, culture still has a lot to teach us about how to choose, prepare and eat food, and that this popular wisdom is worth preserving — perhaps today more than ever, in this era of dazzling food science, supersize portions and widespread dietary confusion.</p>
<p>In March, I posted a request for readers&#8217; rules about eating on Well, Tara Parker-Pope&#8217;s health blog on nytimes.com. Within days, I received more than 2,500 responses — more than any Well post had ever received. My aim was to collect genuinely useful, and nutritionally sound, examples of popular wisdom about eating. I found some for my book, but I also found something else — a banquet of food policies that even when they made little, if any, nutritional sense (and therefore didn&#8217;t belong in the book) nevertheless opened a window on our current thinking about food: the stories we tell ourselves, the games we play and the taboos we invoke to organize our eating lives. Some of the rules have stood the test of time and have been confirmed by science, but all of them have something to teach us about our continuing efforts to pick a healthful and happy path through the minefields of the modern-food marketplace or restaurant menu.</p>
<p>Read my favorites here:<br />
<a href="http://www.nytimes.com/interactive/2009/10/11/magazine/20091011-foodrules.html ">www.nytimes.com/interactive/2009/10/11/magazine/20091011-foodrules.html</a></p>
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		<title>Out of the Kitchen, Onto the Couch</title>
		<link>http://michaelpollan.com/articles-archive/out-of-the-kitchen-onto-the-couch/</link>
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		<pubDate>Sun, 02 Aug 2009 00:00:00 +0000</pubDate>
		<dc:creator>mp_admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[The New York Times Magazine]]></category>
		<category><![CDATA[Cooking]]></category>
		<category><![CDATA[Eating]]></category>
		<category><![CDATA[Health & Obesity]]></category>

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		<description><![CDATA[I was only 8 when “The French Chef” first appeared on American television in 1963, but it didn’t take long for me to realize that this Julia Child had improved the quality of life around our house. My mother began cooking dishes she’d watched Julia cook on TV: boeuf bourguignon (the subject of the show’s first episode), French onion soup gratinée, duck à l’orange, coq au vin, mousse au chocolat.]]></description>
			<content:encoded><![CDATA[<p>1. JULIA’S CHILDREN</p>
<p>I was only 8 when “The French Chef” first appeared on American television in 1963, but it didn’t take long for me to realize that this Julia Child had improved the quality of life around our house. My mother began cooking dishes she’d watched Julia cook on TV: boeuf bourguignon (the subject of the show’s first episode), French onion soup gratinée, duck à l’orange, coq au vin, mousse au chocolat. Some of the more ambitious dishes, like the duck or the mousse, were pointed toward weekend company, but my mother would usually test these out on me and my sisters earlier in the week, and a few of the others — including the boeuf bourguignon, which I especially loved — actually made it into heavy weeknight rotation. So whenever people talk about how Julia Child upgraded the culture of food in America, I nod appreciatively. I owe her. Not that I didn’t also owe Swanson, because we also ate TV dinners, and those were pretty good, too.</p>
<p>Every so often I would watch “The French Chef” with my mother in the den. On WNET in New York, it came on late in the afternoon, after school, and because we had only one television back then, if Mom wanted to watch her program, you watched it, too. The show felt less like TV than like hanging around the kitchen, which is to say, not terribly exciting to a kid (except when Child dropped something on the floor, which my mother promised would happen if we stuck around long enough) but comforting in its familiarity: the clanking of pots and pans, the squeal of an oven door in need of WD-40, all the kitchen-chemistry-set spectacles of transformation. The show was taped live and broadcast uncut and unedited, so it had a vérité feel completely unlike anything you might see today on the Food Network, with its A.D.H.D. editing and hyperkinetic soundtracks of rock music and clashing knives. While Julia waited for the butter foam to subside in the sauté pan, you waited, too, precisely as long, listening to Julia’s improvised patter over the hiss of her pan, as she filled the desultory minutes with kitchen tips and lore. It all felt more like life than TV, though Julia’s voice was like nothing I ever heard before or would hear again until Monty Python came to America: vaguely European, breathy and singsongy, and weirdly suggestive of a man doing a falsetto impression of a woman. The BBC supposedly took “The French Chef” off the air because viewers wrote in complaining that Julia Child seemed either drunk or demented.</p>
<p>Meryl Streep, who brings Julia Child vividly back to the screen in Nora Ephron’s charming new comedy, “Julie &amp; Julia,” has the voice down, and with the help of some clever set design and cinematography, she manages to evoke too Child’s big-girl ungainliness — the woman was 6 foot 2 and had arms like a longshoreman. Streep also captures the deep sensual delight that Julia Child took in food — not just the eating of it (her virgin bite of sole meunière at La Couronne in Rouen recalls Meg Ryan’s deli orgasm in “When Harry Met Sally”) but the fondling and affectionate slapping of ingredients in their raw state and the magic of their kitchen transformations.</p>
<p>But “Julie &amp; Julia” is more than an exercise in nostalgia. As the title suggests, the film has a second, more contemporary heroine. The Julie character (played by Amy Adams) is based on Julie Powell, a 29-year-old aspiring writer living in Queens who, casting about for a blog conceit in 2002, hit on a cool one: she would cook her way through all 524 recipes in Child’s “Mastering the Art of French Cooking” in 365 days and blog about her adventures. The movie shuttles back and forth between Julie’s year of compulsive cooking and blogging in Queens in 2002 and Julia’s decade in Paris and Provence a half-century earlier, as recounted in “My Life in France,” the memoir published a few years after her death in 2004. Julia Child in 1949 was in some ways in the same boat in which Julie Powell found herself in 2002: happily married to a really nice guy but feeling, acutely, the lack of a life project. Living in Paris, where her husband, Paul Child, was posted in the diplomatic corps, Julia (who like Julie had worked as a secretary) was at a loss as to what to do with her life until she realized that what she liked to do best was eat. So she enrolled in Le Cordon Bleu and learned how to cook. As with Julia, so with Julie: cooking saved her life, giving her a project and, eventually, a path to literary success.</p>
<p>That learning to cook could lead an American woman to success of any kind would have seemed utterly implausible in 1949; that it is so thoroughly plausible 60 years later owes everything to Julia Child’s legacy. Julie Powell operates in a world that Julia Child helped to create, one where food is taken seriously, where chefs have been welcomed into the repertory company of American celebrity and where cooking has become a broadly appealing mise-en-scène in which success stories can plausibly be set and played out. How amazing is it that we live today in a culture that has not only something called the Food Network but now a hit show on that network called “The Next Food Network Star,” which thousands of 20- and 30-somethings compete eagerly to become? It would seem we have come a long way from Swanson TV dinners.</p>
<p>The Food Network can now be seen in nearly 100 million American homes and on most nights commands more viewers than any of the cable news channels. Millions of Americans, including my 16-year-old son, can tell you months after the finale which contestant emerged victorious in Season 5 of “Top Chef” (Hosea Rosenberg, followed by Stefan Richter, his favorite, and Carla Hall). The popularity of cooking shows — or perhaps I should say food shows — has spread beyond the precincts of public or cable television to the broadcast networks, where Gordon Ramsay terrorizes newbie chefs on “Hell’s Kitchen” on Fox and Jamie Oliver is preparing a reality show on ABC in which he takes aim at an American city with an obesity problem and tries to teach the population how to cook. It’s no wonder that a Hollywood studio would conclude that American audiences had an appetite for a movie in which the road to personal fulfillment and public success passes through the kitchen and turns, crucially, on a recipe for boeuf bourguignon. (The secret is to pat dry your beef before you brown it.)</p>
<p>But here’s what I don’t get: How is it that we are so eager to watch other people browning beef cubes on screen but so much less eager to brown them ourselves? For the rise of Julia Child as a figure of cultural consequence — along with Alice Waters and Mario Batali and Martha Stewart and Emeril Lagasse and whoever is crowned the next Food Network star — has, paradoxically, coincided with the rise of fast food, home-meal replacements and the decline and fall of everyday home cooking.</p>
<p>That decline has several causes: women working outside the home; food companies persuading Americans to let them do the cooking; and advances in technology that made it easier for them to do so. Cooking is no longer obligatory, and for many people, women especially, that has been a blessing. But perhaps a mixed blessing, to judge by the culture’s continuing, if not deepening, fascination with the subject. It has been easier for us to give up cooking than it has been to give up talking about it — and watching it.</p>
<p>Today the average American spends a mere 27 minutes a day on food preparation (another four minutes cleaning up); that’s less than half the time that we spent cooking and cleaning up when Julia arrived on our television screens. It’s also less than half the time it takes to watch a single episode of “Top Chef” or “Chopped” or “The Next Food Network Star.” What this suggests is that a great many Americans are spending considerably more time watching images of cooking on television than they are cooking themselves — an increasingly archaic activity they will tell you they no longer have the time for.</p>
<p>What is wrong with this picture?</p>
<p>2. THE COURAGE TO FLIP</p>
<p>When I asked my mother recently what exactly endeared Julia Child to her, she explained that “for so many of us she took the fear out of cooking” and, to illustrate the point, brought up the famous potato show (or, as Julia pronounced it, “the poh-TAY-toh show!”), one of the episodes that Meryl Streep recreates brilliantly on screen. Millions of Americans of a certain age claim to remember Julia Child dropping a chicken or a goose on the floor, but the memory is apocryphal: what she dropped was a potato pancake, and it didn’t quite make it to the floor. Still, this was a classic live-television moment, inconceivable on any modern cooking show: Martha Stewart would sooner commit seppuku than let such an outtake ever see the light of day.</p>
<p>The episode has Julia making a plate-size potato pancake, sautéing a big disc of mashed potato into which she has folded impressive quantities of cream and butter. Then the fateful moment arrives:</p>
<p>“When you flip anything, you just have to have the courage of your convictions,” she declares, clearly a tad nervous at the prospect, and then gives the big pancake a flip. On the way down, half of it catches the lip of the pan and splats onto the stovetop. Undaunted, Julia scoops the thing up and roughly patches the pancake back together, explaining: “When I flipped it, I didn’t have the courage to do it the way I should have. You can always pick it up.” And then, looking right through the camera as if taking us into her confidence, she utters the line that did so much to lift the fear of failure from my mother and her contemporaries: “If you’re alone in the kitchen, WHOOOO” — the pronoun is sung — “is going to see?” For a generation of women eager to transcend their mothers’ recipe box (and perhaps, too, their mothers’ social standing), Julia’s little kitchen catastrophe was a liberation and a lesson: “The only way you learn to flip things is just to flip them!”</p>
<p>It was a kind of courage — not only to cook but to cook the world’s most glamorous and intimidating cuisine — that Julia Child gave my mother and so many other women like her, and to watch her empower viewers in episode after episode is to appreciate just how much about cooking on television — not to mention cooking itself — has changed in the years since “The French Chef” was on the air.</p>
<p>There are still cooking programs that will teach you how to cook. Public television offers the eminently useful “America’s Test Kitchen.” The Food Network carries a whole slate of so-called dump-and-stir shows during the day, and the network’s research suggests that at least some viewers are following along. But many of these programs — I’m thinking of Rachael Ray, Paula Deen, Sandra Lee — tend to be aimed at stay-at-home moms who are in a hurry and eager to please. (“How good are you going to look when you serve this?” asks Paula Deen, a Southern gal of the old school.) These shows stress quick results, shortcuts and superconvenience but never the sort of pleasure — physical and mental — that Julia Child took in the work of cooking: the tomahawking of a fish skeleton or the chopping of an onion, the Rolfing of butter into the breast of a raw chicken or the vigorous whisking of heavy cream. By the end of the potato show, Julia was out of breath and had broken a sweat, which she mopped from her brow with a paper towel. (Have you ever seen Martha Stewart break a sweat? Pant? If so, you know her a lot better than the rest of us.) Child was less interested in making it fast or easy than making it right, because cooking for her was so much more than a means to a meal. It was a gratifying, even ennobling sort of work, engaging both the mind and the muscles. You didn’t do it to please a husband or impress guests; you did it to please yourself. No one cooking on television today gives the impression that they enjoy the actual work quite as much as Julia Child did. In this, she strikes me as a more liberated figure than many of the women who have followed her on television.</p>
<p>Curiously, the year Julia Child went on the air — 1963 — was the same year Betty Friedan published “The Feminine Mystique,” the book that taught millions of American women to regard housework, cooking included, as drudgery, indeed as a form of oppression. You may think of these two figures as antagonists, but that wouldn’t be quite right. They actually had a great deal in common, as Child’s biographer, Laura Shapiro, points out, and addressed the aspirations of many of the same women. Julia never referred to her viewers as “housewives” — a word she detested — and never condescended to them. She tried to show the sort of women who read “The Feminine Mystique” that, far from oppressing them, the work of cooking approached in the proper spirit offered a kind of fulfillment and deserved an intelligent woman’s attention. (A man’s too.) Second-wave feminists were often ambivalent on the gender politics of cooking. Simone de Beauvoir wrote in “The Second Sex” that though cooking could be oppressive, it could also be a form of “revelation and creation; and a woman can find special satisfaction in a successful cake or a flaky pastry, for not everyone can do it: one must have the gift.” This can be read either as a special Frenchie exemption for the culinary arts (féminisme, c’est bon, but we must not jeopardize those flaky pastries!) or as a bit of wisdom that some American feminists thoughtlessly trampled in their rush to get women out of the kitchen.</p>
<p>3. TO THE KITCHEN STADIUM</p>
<p>Whichever, kitchen work itself has changed considerably since 1963, judging from its depiction on today’s how-to shows. Take the concept of cooking from scratch. Many of today’s cooking programs rely unapologetically on ingredients that themselves contain lots of ingredients: canned soups, jarred mayonnaise, frozen vegetables, powdered sauces, vanilla wafers, limeade concentrate, Marshmallow Fluff. This probably shouldn’t surprise us: processed foods have so thoroughly colonized the American kitchen and diet that they have redefined what passes today for cooking, not to mention food. Many of these convenience foods have been sold to women as tools of liberation; the rhetoric of kitchen oppression has been cleverly hijacked by food marketers and the cooking shows they sponsor to sell more stuff. So the shows encourage home cooks to take all manner of shortcuts, each of which involves buying another product, and all of which taken together have succeeded in redefining what is commonly meant by the verb “to cook.”</p>
<p>I spent an enlightening if somewhat depressing hour on the phone with a veteran food-marketing researcher, Harry Balzer, who explained that “people call things ‘cooking’ today that would roll their grandmother in her grave — heating up a can of soup or microwaving a frozen pizza.” Balzer has been studying American eating habits since 1978; the NPD Group, the firm he works for, collects data from a pool of 2,000 food diaries to track American eating habits. Years ago Balzer noticed that the definition of cooking held by his respondents had grown so broad as to be meaningless, so the firm tightened up the meaning of “to cook” at least slightly to capture what was really going on in American kitchens. To cook from scratch, they decreed, means to prepare a main dish that requires some degree of “assembly of elements.” So microwaving a pizza doesn’t count as cooking, though washing a head of lettuce and pouring bottled dressing over it does. Under this dispensation, you’re also cooking when you spread mayonnaise on a slice of bread and pile on some cold cuts or a hamburger patty. (Currently the most popular meal in America, at both lunch and dinner, is a sandwich; the No. 1 accompanying beverage is a soda.) At least by Balzer’s none-too-exacting standard, Americans are still cooking up a storm — 58 percent of our evening meals qualify, though even that figure has been falling steadily since the 1980s.</p>
<p>Like most people who study consumer behavior, Balzer has developed a somewhat cynical view of human nature, which his research suggests is ever driven by the quest to save time or money or, optimally, both. I kept asking him what his research had to say about the prevalence of the activity I referred to as “real scratch cooking,” but he wouldn’t touch the term. Why? Apparently the activity has become so rarefied as to elude his tools of measurement.</p>
<p>“Here’s an analogy,” Balzer said. “A hundred years ago, chicken for dinner meant going out and catching, killing, plucking and gutting a chicken. Do you know anybody who still does that? It would be considered crazy! Well, that’s exactly how cooking will seem to your grandchildren: something people used to do when they had no other choice. Get over it.”</p>
<p>After my discouraging hour on the phone with Balzer, I settled in for a couple more with the Food Network, trying to square his dismal view of our interest in cooking with the hyperexuberant, even fetishized images of cooking that are presented on the screen. The Food Network undergoes a complete change of personality at night, when it trades the cozy precincts of the home kitchen and chirpy softball coaching of Rachael Ray or Sandra Lee for something markedly less feminine and less practical. Erica Gruen, the cable executive often credited with putting the Food Network on the map in the late ’90s, recognized early on that, as she told a journalist, “people don’t watch television to learn things.” So she shifted the network’s target audience from people who love to cook to people who love to eat, a considerably larger universe and one that — important for a cable network — happens to contain a great many more men.</p>
<p>In prime time, the Food Network’s mise-en-scène shifts to masculine arenas like the Kitchen Stadium on “Iron Chef,” where famous restaurant chefs wage gladiatorial combat to see who can, in 60 minutes, concoct the most spectacular meal from a secret ingredient ceremoniously unveiled just as the clock starts: an octopus or a bunch of bananas or a whole school of daurade. Whether in the Kitchen Stadium or on “Chopped” or “The Next Food Network Star” or, over on Bravo, “Top Chef,” cooking in prime time is a form of athletic competition, drawing its visual and even aural vocabulary from “Monday Night Football.” On “Iron Chef America,” one of the Food Network’s biggest hits, the cookingcaster Alton Brown delivers a breathless (though always gently tongue-in-cheek) play by play and color commentary, as the iron chefs and their team of iron sous-chefs race the clock to peel, chop, slice, dice, mince, Cuisinart, mandoline, boil, double-boil, pan-sear, sauté, sous vide, deep-fry, pressure-cook, grill, deglaze, reduce and plate — this last a word I’m old enough to remember when it was a mere noun. A particularly dazzling display of chefly “knife skills” — a term bandied as freely on the Food Network as “passing game” or “slugging percentage” is on ESPN — will earn an instant replay: an onion minced in slo-mo. Can we get a camera on this, Alton Brown will ask in a hushed, this-must-be-golf tone of voice. It looks like Chef Flay’s going to try for a last-minute garnish grab before the clock runs out! Will he make it? [The buzzer sounds.] Yes!</p>
<p>These shows move so fast, in such a blur of flashing knives, frantic pantry raids and more sheer fire than you would ever want to see in your own kitchen, that I honestly can’t tell you whether that “last-minute garnish grab” happened on “Iron Chef America” or “Chopped” or “The Next Food Network Star” or whether it was Chef Flay or Chef Batali who snagged the sprig of foliage at the buzzer. But impressive it surely was, in the same way it’s impressive to watch a handful of eager young chefs on “Chopped” figure out how to make a passable appetizer from chicken wings, celery, soba noodles and a package of string cheese in just 20 minutes, said starter to be judged by a panel of professional chefs on the basis of “taste, creativity and presentation.” (If you ask me, the key to victory on any of these shows comes down to one factor: bacon. Whichever contestant puts bacon in the dish invariably seems to win.)</p>
<p>But you do have to wonder how easily so specialized a set of skills might translate to the home kitchen — or anywhere else for that matter. For when in real life are even professional chefs required to conceive and execute dishes in 20 minutes from ingredients selected by a third party exhibiting obvious sadistic tendencies? (String cheese?) Never, is when. The skills celebrated on the Food Network in prime time are precisely the skills necessary to succeed on the Food Network in prime time. They will come in handy nowhere else on God’s green earth.</p>
<p>We learn things watching these cooking competitions, but they’re not things about how to cook. There are no recipes to follow; the contests fly by much too fast for viewers to take in any practical tips; and the kind of cooking practiced in prime time is far more spectacular than anything you would ever try at home. No, for anyone hoping to pick up a few dinnertime tips, the implicit message of today’s prime-time cooking shows is, Don’t try this at home. If you really want to eat this way, go to a restaurant. Or as a chef friend put it when I asked him if he thought I could learn anything about cooking by watching the Food Network, “How much do you learn about playing basketball by watching the N.B.A.?”</p>
<p>What we mainly learn about on the Food Network in prime time is culinary fashion, which is no small thing: if Julia took the fear out of cooking, these shows take the fear — the social anxiety — out of ordering in restaurants. (Hey, now I know what a shiso leaf is and what “crudo” means!) Then, at the judges’ table, we learn how to taste and how to talk about food. For viewers, these shows have become less about the production of high-end food than about its consumption — including its conspicuous consumption. (I think I’ll start with the sawfish crudo wrapped in shiso leaves. . . .)</p>
<p>Surely it’s no accident that so many Food Network stars have themselves found a way to transcend barriers of social class in the kitchen — beginning with Emeril Lagasse, the working-class guy from Fall River, Mass., who, though he may not be able to sound the ‘r’ in “garlic,” can still cook like a dream. Once upon a time Julia made the same promise in reverse: she showed you how you, too, could cook like someone who could not only prepare but properly pronounce a béarnaise. So-called fancy food has always served as a form of cultural capital, and cooking programs help you acquire it, now without so much as lifting a spatula. The glamour of food has made it something of a class leveler in America, a fact that many of these shows implicitly celebrate. Television likes nothing better than to serve up elitism to the masses, paradoxical as that might sound. How wonderful is it that something like arugula can at the same time be a mark of sophistication and be found in almost every salad bar in America? Everybody wins!</p>
<p>But the shift from producing food on television to consuming it strikes me as a far-less-salubrious development. Traditionally, the recipe for the typical dump-and-stir program comprises about 80 percent cooking followed by 20 percent eating, but in prime time you now find a raft of shows that flip that ratio on its head, like “The Best Thing I Ever Ate” and “Diners, Drive-Ins and Dives,” which are about nothing but eating. Sure, Guy Fieri, the tattooed and spiky-coiffed chowhound who hosts “Diners, Drive-Ins and Dives,” ducks into the kitchen whenever he visits one of these roadside joints to do a little speed-bonding with the startled short-order cooks in back, but most of the time he’s wrapping his mouth around their supersize creations: a 16-ounce Oh Gawd! burger (with the works); battered and deep-fried anything (clams, pickles, cinnamon buns, stuffed peppers, you name it); or a buttermilk burrito approximately the size of his head, stuffed with bacon, eggs and cheese. What Fieri’s critical vocabulary lacks in analytical rigor, it more than makes up for in tailgate enthusiasm: “Man, oh man, now this is what I’m talkin’ about!” What can possibly be the appeal of watching Guy Fieri bite, masticate and swallow all this chow?</p>
<p>The historical drift of cooking programs — from a genuine interest in producing food yourself to the spectacle of merely consuming it — surely owes a lot to the decline of cooking in our culture, but it also has something to do with the gravitational field that eventually overtakes anything in television’s orbit. It’s no accident that Julia Child appeared on public television — or educational television, as it used to be called. On a commercial network, a program that actually inspired viewers to get off the couch and spend an hour cooking a meal would be a commercial disaster, for it would mean they were turning off the television to do something else. The ads on the Food Network, at least in prime time, strongly suggest its viewers do no such thing: the food-related ads hardly ever hawk kitchen appliances or ingredients (unless you count A.1. steak sauce) but rather push the usual supermarket cart of edible foodlike substances, including Manwich sloppy joe in a can, Special K protein shakes and Ore-Ida frozen French fries, along with fast-casual eateries like Olive Garden and Red Lobster.</p>
<p>Buying, not making, is what cooking shows are mostly now about — that and, increasingly, cooking shows themselves: the whole self-perpetuating spectacle of competition, success and celebrity that, with “The Next Food Network Star,” appears to have entered its baroque phase. The Food Network has figured out that we care much less about what’s cooking than who’s cooking. A few years ago, Mario Batali neatly summed up the network’s formula to a reporter: “Look, it’s TV! Everyone has to fall into a niche. I’m the Italian guy. Emeril’s the exuberant New Orleans guy with the big eyebrows who yells a lot. Bobby’s the grilling guy. Rachael Ray is the cheerleader-type girl who makes things at home the way a regular person would. Giada’s the beautiful girl with the nice rack who does simple Italian food. As silly as the whole Food Network is, it gives us all a soapbox to talk about the things we care about.” Not to mention a platform from which to sell all their stuff.</p>
<p>The Food Network has helped to transform cooking from something you do into something you watch — into yet another confection of spectacle and celebrity that keeps us pinned to the couch. The formula is as circular and self-reinforcing as a TV dinner: a simulacrum of home cooking that is sold on TV and designed to be eaten in front of the TV. True, in the case of the Swanson rendition, at least you get something that will fill you up; by comparison, the Food Network leaves you hungry, a condition its advertisers must love. But in neither case is there much risk that you will get off the couch and actually cook a meal. Both kinds of TV dinner plant us exactly where television always wants us: in front of the set, watching.</p>
<p>4. WATCHING WHAT WE EAT</p>
<p>To point out that television has succeeded in turning cooking into a spectator sport raises the question of why anyone would want to watch other people cook in the first place. There are plenty of things we’ve stopped doing for ourselves that we have no desire to watch other people do on TV: you don’t see shows about changing the oil in your car or ironing shirts or reading newspapers. So what is it about cooking, specifically, that makes it such good television just now?</p>
<p>It’s worth keeping in mind that watching other people cook is not exactly a new behavior for us humans. Even when “everyone” still cooked, there were plenty of us who mainly watched: men, for the most part, and children. Most of us have happy memories of watching our mothers in the kitchen, performing feats that sometimes looked very much like sorcery and typically resulted in something tasty to eat. Watching my mother transform the raw materials of nature — a handful of plants, an animal’s flesh — into a favorite dinner was always a pretty good show, but on the afternoons when she tackled a complex marvel like chicken Kiev, I happily stopped whatever I was doing to watch. (I told you we had it pretty good, thanks partly to Julia.) My mother would hammer the boneless chicken breasts into flat pink slabs, roll them tightly around chunks of ice-cold herbed butter, glue the cylinders shut with egg, then fry the little logs until they turned golden brown, in what qualified as a minor miracle of transubstantiation. When the dish turned out right, knifing through the crust into the snowy white meat within would uncork a fragrant ooze of melted butter that seeped across the plate to merge with the Minute Rice. (If the instant rice sounds all wrong, remember that in the 1960s, Julia Child and modern food science were both tokens of sophistication.)</p>
<p>Yet even the most ordinary dish follows a similar arc of transformation, magically becoming something greater than the sum of its parts. Every dish contains not just culinary ingredients but also the ingredients of narrative: a beginning, a middle and an end. Bring in the element of fire — cooking’s deus ex machina — and you’ve got a tasty little drama right there, the whole thing unfolding in a TV-friendly span of time: 30 minutes (at 350 degrees) will usually do it.</p>
<p>Cooking shows also benefit from the fact that food itself is — by definition — attractive to the humans who eat it, and that attraction can be enhanced by food styling, an art at which the Food Network so excels as to make Julia Child look like a piker. You’ll be flipping aimlessly through the cable channels when a slow-motion cascade of glistening red cherries or a tongue of flame lapping at a slab of meat on the grill will catch your eye, and your reptilian brain will paralyze your thumb on the remote, forcing you to stop to see what’s cooking. Food shows are the campfires in the deep cable forest, drawing us like hungry wanderers to their flames. (And on the Food Network there are plenty of flames to catch your eye, compensating, no doubt, for the unfortunate absence of aromas.)</p>
<p>No matter how well produced, a televised oil change and lube offers no such satisfactions.</p>
<p>I suspect we’re drawn to the textures and rhythms of kitchen work, too, which seem so much more direct and satisfying than the more abstract and formless tasks most of us perform in our jobs nowadays. The chefs on TV get to put their hands on real stuff, not keyboards and screens but fundamental things like plants and animals and fungi; they get to work with fire and ice and perform feats of alchemy. By way of explaining why in the world she wants to cook her way through “Mastering the Art of French Cooking,” all Julie Powell has to do in the film is show us her cubicle at the Lower Manhattan Development Corporation, where she spends her days on the phone mollifying callers with problems that she lacks the power to fix.</p>
<p>“You know what I love about cooking?” Julie tells us in a voice-over as we watch her field yet another inconclusive call on her headset. “I love that after a day where nothing is sure — and when I say nothing, I mean nothing — you can come home and absolutely know that if you add egg yolks to chocolate and sugar and milk, it will get thick. It’s such a comfort.” How many of us still do work that engages us in a dialogue with the material world and ends — assuming the soufflé doesn’t collapse — with such a gratifying and tasty sense of closure? Come to think of it, even the collapse of the soufflé is at least definitive, which is more than you can say about most of what you will do at work tomorrow.</p>
<p>5. THE END OF COOKING</p>
<p>If cooking really offers all these satisfactions, then why don’t we do more of it? Well, ask Julie Powell: for most of us it doesn’t pay the rent, and very often our work doesn’t leave us the time; during the year of Julia, dinner at the Powell apartment seldom arrived at the table before 10 p.m. For many years now, Americans have been putting in longer hours at work and enjoying less time at home. Since 1967, we’ve added 167 hours — the equivalent of a month’s full-time labor — to the total amount of time we spend at work each year, and in households where both parents work, the figure is more like 400 hours. Americans today spend more time working than people in any other industrialized nation — an extra two weeks or more a year. Not surprisingly, in those countries where people still take cooking seriously, they also have more time to devote to it.</p>
<p>It’s generally assumed that the entrance of women into the work force is responsible for the collapse of home cooking, but that turns out to be only part of the story. Yes, women with jobs outside the home spend less time cooking — but so do women without jobs. The amount of time spent on food preparation in America has fallen at the same precipitous rate among women who don’t work outside the home as it has among women who do: in both cases, a decline of about 40 percent since 1965. (Though for married women who don’t have jobs, the amount of time spent cooking remains greater: 58 minutes a day, as compared with 36 for married women who do have jobs.) In general, spending on restaurants or takeout food rises with income. Women with jobs have more money to pay corporations to do their cooking, yet all American women now allow corporations to cook for them when they can.</p>
<p>Those corporations have been trying to persuade Americans to let them do the cooking since long before large numbers of women entered the work force. After World War II, the food industry labored mightily to sell American women on all the processed-food wonders it had invented to feed the troops: canned meals, freeze-dried foods, dehydrated potatoes, powdered orange juice and coffee, instant everything. As Laura Shapiro recounts in “Something From the Oven: Reinventing Dinner in 1950s America,” the food industry strived to “persuade millions of Americans to develop a lasting taste for meals that were a lot like field rations.” The same process of peacetime conversion that industrialized our farming, giving us synthetic fertilizers made from munitions and new pesticides developed from nerve gas, also industrialized our eating.</p>
<p>Shapiro shows that the shift toward industrial cookery began not in response to a demand from women entering the work force but as a supply-driven phenomenon. In fact, for many years American women, whether they worked or not, resisted processed foods, regarding them as a dereliction of their “moral obligation to cook,” something they believed to be a parental responsibility on par with child care. It took years of clever, dedicated marketing to break down this resistance and persuade Americans that opening a can or cooking from a mix really was cooking. Honest. In the 1950s, just-add-water cake mixes languished in the supermarket until the marketers figured out that if you left at least something for the “baker” to do — specifically, crack open an egg — she could take ownership of the cake. Over the years, the food scientists have gotten better and better at simulating real food, keeping it looking attractive and seemingly fresh, and the rapid acceptance of microwave ovens — which went from being in only 8 percent of American households in 1978 to 90 percent today — opened up vast new horizons of home-meal replacement.</p>
<p>Harry Balzer’s research suggests that the corporate project of redefining what it means to cook and serve a meal has succeeded beyond the industry’s wildest expectations. People think nothing of buying frozen peanut butter-and-jelly sandwiches for their children’s lunchboxes. (Now how much of a timesaver can that be?) “We’ve had a hundred years of packaged foods,” Balzer told me, “and now we’re going to have a hundred years of packaged meals.” Already today, 80 percent of the cost of food eaten in the home goes to someone other than a farmer, which is to say to industrial cooking and packaging and marketing. Balzer is unsentimental about this development: “Do you miss sewing or darning socks? I don’t think so.”</p>
<p>So what are we doing with the time we save by outsourcing our food preparation to corporations and 16-year-old burger flippers? Working, commuting to work, surfing the Internet and, perhaps most curiously of all, watching other people cook on television.</p>
<p>But this may not be quite the paradox it seems. Maybe the reason we like to watch cooking on TV is that there are things about cooking we miss. We might not feel we have the time or the energy to do it ourselves every day, yet we’re not prepared to see it disappear from our lives entirely. Why? Perhaps because cooking — unlike sewing or darning socks — is an activity that strikes a deep emotional chord in us, one that might even go to the heart of our identity as human beings.</p>
<p>What?! You’re telling me Bobby Flay strikes deep emotional chords?</p>
<p>Bear with me. Consider for a moment the proposition that as a human activity, cooking is far more important — to our happiness and to our health — than its current role in our lives, not to mention its depiction on TV, might lead you to believe. Let’s see what happens when we take cooking seriously.</p>
<p>6. THE COOKING ANIMAL</p>
<p>The idea that cooking is a defining human activity is not a new one. In 1773, the Scottish writer James Boswell, noting that “no beast is a cook,” called Homo sapiens “the cooking animal,” though he might have reconsidered that definition had he been able to gaze upon the frozen-food cases at Wal-Mart. Fifty years later, in “The Physiology of Taste,” the French gastronome Jean-Anthelme Brillat-Savarin claimed that cooking made us who we are; by teaching men to use fire, it had “done the most to advance the cause of civilization.” More recently, the anthropologist Claude Lévi-Strauss, writing in 1964 in “The Raw and the Cooked,” found that many cultures entertained a similar view, regarding cooking as a symbolic way of distinguishing ourselves from the animals.</p>
<p>For Lévi-Strauss, cooking is a metaphor for the human transformation of nature into culture, but in the years since “The Raw and the Cooked,” other anthropologists have begun to take quite literally the idea that cooking is the key to our humanity. Earlier this year, Richard Wrangham, a Harvard anthropologist, published a fascinating book called “Catching Fire,” in which he argues that it was the discovery of cooking by our early ancestors — not tool-making or language or meat-eating — that made us human. By providing our primate forebears with a more energy-dense and easy-to-digest diet, cooked food altered the course of human evolution, allowing our brains to grow bigger (brains are notorious energy guzzlers) and our guts to shrink. It seems that raw food takes much more time and energy to chew and digest, which is why other primates of our size carry around substantially larger digestive tracts and spend many more of their waking hours chewing: up to six hours a day. (That’s nearly as much time as Guy Fieri devotes to the activity.) Also, since cooking detoxifies many foods, it cracked open a treasure trove of nutritious calories unavailable to other animals. Freed from the need to spend our days gathering large quantities of raw food and then chewing (and chewing) it, humans could now devote their time, and their metabolic resources, to other purposes, like creating a culture.</p>
<p>Cooking gave us not just the meal but also the occasion: the practice of eating together at an appointed time and place. This was something new under the sun, for the forager of raw food would likely have fed himself on the go and alone, like the animals. (Or, come to think of it, like the industrial eaters we’ve become, grazing at gas stations and skipping meals.) But sitting down to common meals, making eye contact, sharing food, all served to civilize us; “around that fire,” Wrangham says, “we became tamer.”</p>
<p>If cooking is as central to human identity and culture as Wrangham believes, it stands to reason that the decline of cooking in our time would have a profound effect on modern life. At the very least, you would expect that its rapid disappearance from everyday life might leave us feeling nostalgic for the sights and smells and the sociality of the cook-fire. Bobby Flay and Rachael Ray may be pushing precisely that emotional button. Interestingly, the one kind of home cooking that is actually on the rise today (according to Harry Balzer) is outdoor grilling. Chunks of animal flesh seared over an open fire: grilling is cooking at its most fundamental and explicit, the transformation of the raw into the cooked right before our eyes. It makes a certain sense that the grill would be gaining adherents at the very moment when cooking meals and eating them together is fading from the culture. (While men have hardly become equal partners in the kitchen, they are cooking more today than ever before: about 13 percent of all meals, many of them on the grill.)</p>
<p>Yet we don’t crank up the barbecue every day; grilling for most people is more ceremony than routine. We seem to be well on our way to turning cooking into a form of weekend recreation, a backyard sport for which we outfit ourselves at Williams-Sonoma, or a televised spectator sport we watch from the couch. Cooking’s fate may be to join some of our other weekend exercises in recreational atavism: camping and gardening and hunting and riding on horseback. Something in us apparently likes to be reminded of our distant origins every now and then and to celebrate whatever rough skills for contending with the natural world might survive in us, beneath the thin crust of 21st-century civilization.</p>
<p>To play at farming or foraging for food strikes us as harmless enough, perhaps because the delegating of those activities to other people in real life is something most of us are generally O.K. with. But to relegate the activity of cooking to a form of play, something that happens just on weekends or mostly on television, seems much more consequential. The fact is that not cooking may well be deleterious to our health, and there is reason to believe that the outsourcing of food preparation to corporations and 16-year-olds has already taken a toll on our physical and psychological well-being.</p>
<p>Consider some recent research on the links between cooking and dietary health. A 2003 study by a group of Harvard economists led by David Cutler found that the rise of food preparation outside the home could explain most of the increase in obesity in America. Mass production has driven down the cost of many foods, not only in terms of price but also in the amount of time required to obtain them. The French fry did not become the most popular “vegetable” in America until industry relieved us of the considerable effort needed to prepare French fries ourselves. Similarly, the mass production of cream-filled cakes, fried chicken wings and taquitos, exotically flavored chips or cheesy puffs of refined flour, has transformed all these hard-to-make-at-home foods into the sort of everyday fare you can pick up at the gas station on a whim and for less than a dollar. The fact that we no longer have to plan or even wait to enjoy these items, as we would if we were making them ourselves, makes us that much more likely to indulge impulsively.</p>
<p>Cutler and his colleagues demonstrate that as the “time cost” of food preparation has fallen, calorie consumption has gone up, particularly consumption of the sort of snack and convenience foods that are typically cooked outside the home. They found that when we don’t have to cook meals, we eat more of them: as the amount of time Americans spend cooking has dropped by about half, the number of meals Americans eat in a day has climbed; since 1977, we’ve added approximately half a meal to our daily intake.</p>
<p>Cutler and his colleagues also surveyed cooking patterns across several cultures and found that obesity rates are inversely correlated with the amount of time spent on food preparation. The more time a nation devotes to food preparation at home, the lower its rate of obesity. In fact, the amount of time spent cooking predicts obesity rates more reliably than female participation in the labor force or income. Other research supports the idea that cooking is a better predictor of a healthful diet than social class: a 1992 study in The Journal of the American Dietetic Association found that poor women who routinely cooked were more likely to eat a more healthful diet than well-to-do women who did not.</p>
<p>So cooking matters — a lot. Which when you think about it, should come as no surprise. When we let corporations do the cooking, they’re bound to go heavy on sugar, fat and salt; these are three tastes we’re hard-wired to like, which happen to be dirt cheap to add and do a good job masking the shortcomings of processed food. And if you make special-occasion foods cheap and easy enough to eat every day, we will eat them every day. The time and work involved in cooking, as well as the delay in gratification built into the process, served as an important check on our appetite. Now that check is gone, and we’re struggling to deal with the consequences.</p>
<p>The question is, Can we ever put the genie back into the bottle? Once it has been destroyed, can a culture of everyday cooking be rebuilt? One in which men share equally in the work? One in which the cooking shows on television once again teach people how to cook from scratch and, as Julia Child once did, actually empower them to do it?</p>
<p>Let us hope so. Because it’s hard to imagine ever reforming the American way of eating or, for that matter, the American food system unless millions of Americans — women and men — are willing to make cooking a part of daily life. The path to a diet of fresher, unprocessed food, not to mention to a revitalized local-food economy, passes straight through the home kitchen.</p>
<p>But if this is a dream you find appealing, you might not want to call Harry Balzer right away to discuss it.</p>
<p>“Not going to happen,” he told me. “Why? Because we’re basically cheap and lazy. And besides, the skills are already lost. Who is going to teach the next generation to cook? I don’t see it.</p>
<p>“We’re all looking for someone else to cook for us. The next American cook is going to be the supermarket. Takeout from the supermarket, that’s the future. All we need now is the drive-through supermarket.”</p>
<p>Crusty as a fresh baguette, Harry Balzer insists on dealing with the world, and human nature, as it really is, or at least as he finds it in the survey data he has spent the past three decades poring over. But for a brief moment, I was able to engage him in the project of imagining a slightly different reality. This took a little doing. Many of his clients — which include many of the big chain restaurants and food manufacturers — profit handsomely from the decline and fall of cooking in America; indeed, their marketing has contributed to it. Yet Balzer himself made it clear that he recognizes all that the decline of everyday cooking has cost us. So I asked him how, in an ideal world, Americans might begin to undo the damage that the modern diet of industrially prepared food has done to our health.</p>
<p>“Easy. You want Americans to eat less? I have the diet for you. It’s short, and it’s simple. Here’s my diet plan: Cook it yourself. That’s it. Eat anything you want — just as long as you’re willing to cook it yourself.”</p>
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		<title>Six Rules For Eating Wisely</title>
		<link>http://michaelpollan.com/articles-archive/six-rules-for-eating-wisely/</link>
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		<pubDate>Sun, 04 Jun 2006 00:00:00 +0000</pubDate>
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		<description><![CDATA[Once upon a time Americans had a culture of food to guide us through the increasingly treacherous landscape of food choices: fat vs. carbs, organic vs. conventional, vegetarian vs. carnivorous. Culture in this case is just a fancy way of saying "your mom." She taught us what to eat, when to eat it, how much of it to eat, even the order in which to eat it. But Mom's influence over the dinner menu has proved no match for the $36 billion in food-marketing dollars ($10 billion directed to kids alone) designed to get us to eat more, eat all manner of dubious neofoods, and create entire new eating occasions, such as in the car. ]]></description>
			<content:encoded><![CDATA[<p>Once upon a time Americans had a culture of food to guide us through the increasingly treacherous landscape of food choices: fat vs. carbs, organic vs. conventional, vegetarian vs. carnivorous. Culture in this case is just a fancy way of saying &#8220;your mom.&#8221; She taught us what to eat, when to eat it, how much of it to eat, even the order in which to eat it. But Mom&#8217;s influence over the dinner menu has proved no match for the $36 billion in food-marketing dollars ($10 billion directed to kids alone) designed to get us to eat more, eat all manner of dubious neofoods, and create entire new eating occasions, such as in the car. Some food culture.</p>
<p>I&#8217;ve spent the past five years exploring this daunting food landscape, following the industrial food chain from the Happy Meal back to the not-so-happy feedlots in Kansas and cornfields in Iowa where it begins and tracing the organic food chain back to the farms. My aim was simply to figure out what&#8211;as a nutritional, ethical, political and environmental matter&#8211;I should eat. Along the way, I&#8217;ve collected a few rules of thumb that may be useful in navigating what I call the Omnivore&#8217;s Dilemma.</p>
<p>Don&#8217;t eat anything your great-great-great grandmother wouldn&#8217;t recognize as food. Imagine how baffled your ancestors would be in a modern supermarket: the epoxy-like tubes of Go-Gurt, the preternaturally fresh Twinkies, the vaguely pharmaceutical Vitamin Water. Those aren&#8217;t foods, quite; they&#8217;re food products. History suggests you might want to wait a few decades or so before adding such novelties to your diet, the substitution of margarine for butter being the classic case in point. My mother used to predict &#8220;they&#8221; would eventually discover that butter was better for you. She was right: the trans-fatty margarine is killing us. Eat food, not food products.</p>
<p>Avoid foods containing high-fructose corn syrup (HFCS). It&#8217;s not just in cereals and soft drinks but also in ketchup and bologna, baked goods, soups and salad dressings. Though HFCS was not part of the human diet until 1975, each of us now consumes more than 40 lbs. a year, some 200 calories a day. Is HFCS any worse for you than sugar? Probably not, but by avoiding it you&#8217;ll avoid thousands of empty calories and perhaps even more important, cut out highly processed foods&#8211;the ones that contain the most sugar, fat and salt. Besides, what chef uses high-fructose corn syrup? Not one. It&#8217;s found only in the pantry of the food scientist, and that&#8217;s not who you want cooking your meals.</p>
<p>Spend more, eat less. Americans are as addicted to cheap food as we are to cheap oil. We spend only 9.7% of our income on food, a smaller share than any other nation. Is it a coincidence we spend a larger percentage than any other on health care (16%)? All this &#8220;cheap food&#8221; is making us fat and sick. It&#8217;s also bad for the health of the environment. The higher the quality of the food you eat, the more nutritious it is and the less of it you&#8217;ll need to feel satisfied.</p>
<p>Pay no heed to nutritional science or the health claims on packages. It was science that told us margarine made from trans fats is better for us than butter made from cow&#8217;s milk. The more I learn about the science of nutrition, the less certain I am that we&#8217;ve learned anything important about food that our ancestors didn&#8217;t know. Consider that the healthiest foods in the supermarket&#8211;the fresh produce&#8211;are the ones that don&#8217;t make FDA-approved health claims, which typically festoon the packages of the most highly processed foods. When Whole Grain Lucky Charms show up in the cereal aisle, it&#8217;s time to stop paying attention to health claims.</p>
<p>Shop at the farmers&#8217; market. You&#8217;ll begin to eat foods in season, when they are at the peak of their nutritional value and flavor, and you&#8217;ll cook, because you won&#8217;t find anything processed or microwavable. You&#8217;ll also be supporting farmers in your community, helping defend the countryside from sprawl, saving oil by eating food produced nearby and teaching your children that a carrot is a root, not a machine-lathed orange bullet that comes in a plastic bag. A lot more is going on at the farmers&#8217; market than the exchange of money for food.</p>
<p>How you eat is as important as what you eat. Americans are fixated on nutrients, good and bad, while the French and Italians focus on the whole eating experience. The lesson of the &#8220;French paradox&#8221; is you can eat all kinds of supposedly toxic substances (triple crÃ¨me cheese, foie gras) as long as you follow your culture&#8217;s (i.e., mother&#8217;s) rules: eat moderate portions, don&#8217;t go for seconds or snacks between meals, never eat alone. But perhaps most important, eat with pleasure, because eating with anxiety leads to poor digestion and bingeing. There is no French paradox, really, only an American paradox: a notably unhealthy people obsessed with the idea of eating healthily. So, relax. Eat Food. And savor it.</p>
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		<title>Cruising on the Ark of Taste</title>
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		<pubDate>Thu, 01 May 2003 00:00:00 +0000</pubDate>
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		<description><![CDATA[The first time I heard about the Slow Food movement, recently arrived on our shores from its native Italy, I thought the whole idea sounded cute. Here were a bunch of well-heeled foodies getting together to celebrate the fast-disappearing virtues of the slow life: traditional foods traditionally prepared and eaten at leisurely communal meals. ]]></description>
			<content:encoded><![CDATA[<p>The first time I heard about the <a href="http://www.slowfood.com" target="blank">Slow Food</a> movement, recently arrived on our shores from its native Italy, I thought the whole idea sounded cute. Here were a bunch of well-heeled foodies getting together to celebrate the fast-disappearing virtues of the slow life: traditional foods traditionally prepared and eaten at leisurely communal meals. They aimed to save endangered domestic plants and animals&#8221;"the Vesuvian apricot, the Piedmontese cow&#8221;"by eating them. Slow Foodies were antiquarian connoisseurs, I figured, with about as much to contribute to the debate over the food system as a colloquium of buggy whip fanciers might have to add to the debate over SUVs.</p>
<p>Certainly it&#8217;s hard to take seriously a political movement that has a snail for a mascot and a manifesto calling for &#8220;a firm defense of quiet material pleasure.&#8221; But after learning more about it recently, I&#8217;ve come to think that Slow Food might actually have a serious contribution to make to the debate over environmentalism and globalism. Not that any self-respecting member of Slow Food would ever want you to think they take themselves that seriously; pleasure is at the very heart of their movement, which is dedicated to the proposition that the best way to defend the planet&#8217;s cultural and biological diversity is to enjoy it at the table, slowly. Whether it means to or not, Slow Food is mounting a provocative challenge to some stale lefty assumptions about consumption, free trade, and the place (if any) of pleasure in our politics.</p>
<p>As its name suggests, Slow Food is a reactionary organization, but reactionary in the best sense. It took shape 17 years ago in the brain of Carlo Petrini, a left-wing Italian journalist dismayed by the opening of a McDonald&#8217;s on the Piazza di Spagna in Rome&#8221;"and perhaps equally dismayed by the hangdog dourness of his comrades on the left. After years of activism he had come to the conclusion that &#8220;those who suffer for others do more damage to humanity than those who enjoy themselves,&#8221; as he recently told a group of journalists. &#8220;Pleasure is a way of being at one with yourself and others.&#8221; So rather than picket McDonald&#8217;s&#8217; new outpost in the heart of Rome, or drive a tractor through it á la José Bové, Petrini organized a group of like-minded activist-cum-sybarites to simply celebrate all those qualities that McDonald&#8217;s&#8217; inexorable drive toward the homogenization of world taste threatens: the staunchly local, the irreplaceably unique, the leisurely and communal. His (so-very-Italian) idea was to launch a political movement conceived under the signs of pleasure and irony: Dionysus meets Dario Fo.</p>
<p>Seventeen years later, McDonald&#8217;s is still serving Happy Meals by the Spanish Steps (though Petrini did persuade the company to hold the golden arches), yet Slow Food has emerged as a thriving international organization, with more than 65,000 members in 45 countries, a successful publishing operation (Slow Food&#8217;s Gambero Rosso&#8221;"an indispensable Zagat-like guide to Italian food and wine&#8221;"pays most of the bills), and the Salone del Gusto, a biannual trade show that brought 126,000 eaters together with artisanal food producers in Turin last October. Just as important, Slow Food has launched a handful of decidedly eccentric institutions and ideas&#8221;"the Ark of Taste, the presidia, &#8220;eco-gastronomy,&#8221; and &#8220;virtuous globalization.&#8221; Unpack these terms and you have a pretty good idea what&#8217;s afoot&#8221;"and at stake.</p>
<p>The Ark of Taste is basically the list of endangered food plants and animals that Slow Food has resolved to defend against the rising global tide of McDonald&#8217;s-ization. Some American passengers recently added to the Ark include Iroquois white corn, the red abalone, the Narragansett turkey, the Sun Crest peach, and the Delaware Bay oyster. We&#8217;ve come to think of biodiversity as a biological crisis of wild species, but the survival of the domesticated species we&#8217;ve depended on for centuries is no less important. For one thing, when the latest patented hybrid-corn variety meets its bacterial or fungal match, as all monocultures sooner or later do, breeders will need these heirloom varieties to refresh the gene pool. Should that Iroquois white corn fall out of production, as it very nearly did a decade ago, an irreplaceable and quite possibly crucial set of corn genes would be lost to the world.</p>
<p>Of course seed-saver groups have been around for a while now, preserving heirloom varieties from the onslaught of patented hybrids, but Slow Food takes that project a step further. The movement understands that every set of genes on its Ark of Taste encodes not only a set of biological traits but a set of cultural practices as well, and in some cases even a way of life. Take the example of Iroquois white corn. By working to find new markets for this ancient cultivar, Slow Food (along with the <a href="http://www.bioneers.org" target="blank">Collective Heritage Institute</a>, its partner in this particular project) is ensuring the livelihood of the Native Americans who grow, roast, and grind this corn (on the Cattaraugus reservation in western New York) and the specific culinary and spiritual uses that corn has been selected over hundreds of years to support. &#8220;Save the Corsican Chèvre!&#8221; might not sound like a life-and-death battle cry, until you realize, as Slow Food teaches, that as those goats go, so goes something greater: a specific, irreplaceable mode that a particular people have devised for living on, and off, a particular corner of the earth. Save the genes, and you help save the land and the culture as well.</p>
<p>Slow Food recognizes that the best place to preserve biological and cultural diversity is not in museums or zoos but, as it were, on our plates: by finding new markets for precious-but-obscure foodstuffs. This is what is meant by &#8220;eco-gastronomy.&#8221; Slow Food features the foods and their producers at its Salone del Gusto (Hall of Taste), and organizes tastings at its local chapters (called Convivia), where an effort is made to educate palates in the course of exercising them at a feast. This emphasis on celebration and connoisseurship has left Slow Food open to charges of elitism, but the organization has worked hard to reach beyond the affluent foodie crowd. Slow Food USA has launched a garden project for public schools, and a great many of the foods it has championed in the United States are distinctly populist and often cheap: Barbecue and beer are as much a part of the movement as endangered oysters and rare sakes. &#8220;To me, Slow Food is spending a few quarters on a Spitzenberg apple instead of a Red Delicious,&#8221; says Patrick Martins, the energetic young director of Slow Food USA. &#8220;It doesn&#8217;t have to be an everyday thing.&#8221; Sure, fast food is always going to be &#8220;cheaper&#8221; than slow food, but only because the real costs of the industrial food chain&#8221;"to the health of the environment, the consumer, and the worker&#8221;"never get counted.</p>
<p>Even Slow Food&#8217;s concern with connoisseurship is not as effete as it might sound. Along with the industrialization of our food system has come an industrialization of eating, and the former won&#8217;t be effectively countered until people have rejected the latter. Slow Food aims to teach us to taste what makes Iroquois corn special (it&#8217;s wonderful stuff, with an earthy, sweet, extra-corny flavor that makes commercial corn products taste pallid by comparison) and to slow down to enjoy some slow dishes traditionally cooked with it. (Like posole, a smoky Southwestern stew of dried roasted corn that, made right, can take all day.)</p>
<p>Paradoxically, sometimes the best way to rescue the most idiosyncratic local products and practices is to find a global market for them. This is what Slow Food means by &#8220;virtuous globalization,&#8221; a simple but powerful idea that throws a wrench of complexity into the usual black-or-white arguments over free trade. It is no accident that food has emerged as a flash point in the free-trade debate; what we eat is a marker of our cultural identity, which is why threats to that identity, whether in the form of a new fast-food outlet or a genetically engineered crop, can excite such vehement reactions, as companies like McDonald&#8217;s and Monsanto have discovered.</p>
<p>Certainly, the main tendency of globalism has been in the direction of the McDonald&#8217;s ideal of &#8220;one world, one taste,&#8221; but Slow Food makes a good case that globalism&#8217;s power can also be exploited to save the local cultures most threatened by it. So a Piedmontese grower of a rare, wonderfully tasty but comparatively unproductive strain of wheat who can&#8217;t find a local market can be, through Slow Food, hooked up with a company like Williams-Sonoma, which knows exactly where to find the affluent home bakers willing to pay a premium for a flour that makes such distinctive bread. One menu item at a time, Slow Food is demonstrating how global trade and mass communication can be turned into powerful tools for rescuing cultural and biological diversity&#8221;"from precisely those perils of global trade and mass communication. Think of it as a form of economic jujitsu.</p>
<p>Carlo Petrini himself, a round, stubble-bearded Piedmontese in his 50s who looks like he knows how to enjoy himself at a table, has a genius for publicity that has been essential to the success of this strategy. He understands that the glamour that attaches to lavishly advertised global brands like McDonald&#8217;s can be effectively countered only by creating a rival form of glamour. But how do you glamorize Iroquois corn flour or the rather scrawny Narragansett turkey? By recruiting great chefs to cook with these foods and extol their virtues. We live in an age when chefs wield unprecedented influence, and Slow Food has been quick to enlist them under its banner. Soon after Patrick Martins opened Slow Food&#8217;s U.S. outpost in 2000, he invited Alice Waters, founder of Berkeley&#8217;s Chez Panisse, to join the movement, and it wasn&#8217;t long before much of America&#8217;s culinary establishment had signed on too. Today, Slow Food USA has 10,000 members and 79 regional Convivia.</p>
<p>When merely promoting an endangered food isn&#8217;t enough to save it from imminent extinction, Slow Food turns to its network of chefs and civilian members to organize a presidium. &#8220;Presidium&#8221; is Latin for &#8220;armed garrison,&#8221; and this is as close to direct action as the movement gets. Take the case of America&#8217;s endangered &#8220;heritage turkey&#8221; breeds. The Bourbon Red, the Narragansett, the Jersey Buff, and the Standard Bronze&#8221;"the turkeys Americans ate for centuries&#8221;"have all but succumbed to the aptly named and entirely flavorless Broad Breasted White. This is a turkey that has been so thoroughly industrialized (to produce lots of white meat fast) that it can no longer fly, survive outdoors, or reproduce without help. (Yep, the humongous breasts render conventional turkey sex impossible, so the birds must be artificially inseminated.) Today the U.S. turkey industry is a vast monoculture precariously perched on the beaks of these cosseted birds, which have driven older and more robust varieties to the edge of extinction&#8221;"by one count only 3,800 breeding birds of these species survived at the millennium.</p>
<p>Early last year Patrick Martins decided to organize a presidium to save the heritage turkey&#8221;"Slow Food&#8217;s term for the four old varieties it targeted. The New York office recruited a network of farmers to raise the birds from eggs it had persuaded hatcheries to produce. The organization guaranteed the farmers $3.50 a pound for its turkeys, advanced them start-up money for feed, and then set about finding restaurants and consumers willing to serve the birds for Thanksgiving. Some 5,000 orders came in, and last November Martins found himself at an Ohio slaughterhouse overseeing the processing of thousands of heritage turkeys, which wound up on the menus of restaurants all over America.</p>
<p>Not to mention on my own Thanksgiving table. I ordered a Narragansett from Pam Marshall, one of the farmers Slow Food had recruited, and paid it a couple of visits over the course of the summer. Last season Marshall grew Broad Breasted Whites and heritage turkeys side by side at her farm in Amenia, New York. She quickly learned why the BBWs (&#8220;mindless eating-and-shitting machines,&#8221; she calls them) have prevailed in the marketplace: They were oven-ready by August, a full three months ahead of her Bourbon Reds and Narragansetts. The heritage birds took their sweet time getting up to slaughter weight, spending their days exploring Marshall&#8217;s pastures, nibbling on clover and bugs, even doing a bit of flying now and then. At Thanksgiving, many of the turkeys were still small and flat of chest.</p>
<p>A handful of turkey buyers, including a few of the chefs, complained to Patrick Martins&#8221;"they&#8217;d been promised 18-pounders, and only a few of the birds could hit that mark. But that&#8217;s how it sometimes goes with slow food, Martins explained, shrugging his shoulders. &#8220;We don&#8217;t call it Slow Food for nothing.&#8221; These are, or were, living creatures, not factory-made products, and it is precisely our insistence on predictability and standardization, on quantity rather than quality, that has given us food that looks and tastes&#8221;</p>
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