I’ve been traveling in the American Corn Belt this past week, and wherever I go, people are talking about the promise of ethanol. Corn-distillation plants are popping up across the country like dandelions, and local ethanol boosters in Minnesota, Illinois, Iowa and even Washington State (where Bill Gates is jumping into the business) are giddy at the prospect of supplanting OPEC with a homegrown, America-first corn cartel.
Several readers of my last few posts about eating locally have asked for some resources. Certainly it can feel daunting to leave the familiar confines of the supermarket, where you can find just about everything you want, arranged according to a comfortingly predictable map.
So which side of 14th Street should we shop on? The south side, where Whole Foods has planted the flag of industrial organic food, or across the street at the Union Square farmer’s market? The last time I was in that neighborhood, I stopped by the meat counter at Whole Foods and was delighted to see they’re now carrying grass-finished beef, the only kind I buy. It’s one of the most sustainably grown foods you can eat. But I was dismayed to discover that the grass-finished beef at Whole Foods had traveled all the way from New Zealand.
At the risk of sounding more equivocal than any self-respecting blogger is expected to sound, I’m going to turn my attention from the benefits of Wal-Mart’s decision to enter the organic food market to its costs. You’ll have to decide for yourself whether the advantage of making organic food accessible to more Americans is outweighed by the damage Wal-Mart may do to the practice and meaning of organic food production. The trade-offs are considerable.
Let’s take another look at “the elitism question” – the idea, trumpeted by the industrial food companies and their defenders – that because organic and other alternative foods cost more, they’re an upper middle class luxury or, worse, affectation. It is true that organic food historically has cost significantly more than conventional food, but now that retailers like Wal-Mart have decided to move aggressively into organics, as reported in Friday’s New York Times, that is about to change.
Thanks for all the great posts from readers — you’ve given me a lot to chew on, and there are many questions and comments I plan to address in future posts. But for today, I want to look briefly at the “elitism” issue raised by several of you. As you will see it also ties into the good question raised by Paul Stamler about whether consumer action — voting with your forks — is adequate to the task of changing the American way of eating.
Whenever I’m in the company of other journalists and the conversation turns to our respective beats, mine — food — usually draws a silent snicker. It’s deemed a less-than-serious subject, and I suppose compared to covering war or national security, it can be viewed that way. Even when someone is ostensibly complimenting a food story, as a colleague of mine recently did, it comes out backhanded, like so: “You wouldn’t think a piece about food could be so … interesting.”
To someone who’s spent the last few years thinking about the American food chain, a visit to Manhattan’s Union Square in the spring of 2006 feels a little like a visit to Paris in the spring of 1968 must have felt, or perhaps closer to the mark, Peoples Park in Berkeley in the summer of 1969. Not that I was in either of those places at the appointed historical hour, or that the stakes are quite as high.
I might never have found my way to Polyface Farm if Joel Salatin hadn’t refused to FedEx me one of his chickens.
Walking with a loaded rifle in an unfamiliar forest bristling with the signs of your prey is thrilling. It embarrasses me to write that, but it is true. I am not by nature much of a noticer, yet here, now, my attention to everything around me, and deafness to everything else, is complete. Nothing in my experience has prepared me for the quality of this attention. I notice how the day’s first breezes comb the needles in the pines, producing a sotto voce whistle and an undulation in the pattern of light and shadow tattooing the tree trunks and the ground.