Eat food. Not too much. Mostly plants.
Soon after the news broke last month that nearly 200 Americans in 26 states had been sickened by eating packaged spinach contaminated with E. coli, I received a rather coldblooded e-mail message from a friend in the food business. “I have instructed my broker to purchase a million shares of RadSafe,” he wrote, explaining that RadSafe is a leading manufacturer of food-irradiation technology. It turned out my friend was joking, but even so, his reasoning was impeccable.
Belated thanks for your June 28th letter. I was delighted to hear of the new initiatives you outlined in it, and even more delighted in the weeks since to see so much evidence–as I’ve visited your stores and heard from both your suppliers and employees–that the company appears serious about pursuing these initiatives. So I’m writing primarily to applaud the steps you’ve taken.
Every five years or so the President of the United States signs an obscure piece of legislation that determines what happens on a couple of hundred million acres of private land in America, what sort of food Americans eat (and how much it costs) and, as a result, the health of our population. In a nation consecrated to the idea of private property and free enterprise, you would not think any piece of legislation could have such far-reaching effects, especially one about which so few of us–even the most politically aware–know anything.
Descendants of the Maya living in Mexico still sometimes refer to themselves as “the corn people.” The phrase is not intended as metaphor. Rather, it’s meant to acknowledge their abiding dependence on this miraculous grass, the staple of their diet for almost 9,000 years.
On May 26, John Mackey, the co-founder and CEO of Whole Foods, wrote me a letter (also published on the Whole Foods Web site), taking issue with some of the points I have made about his grocery chain–in my book “The Omnivore’s Dilemma,” in my column for TimesSelect and in some of my public remarks.
I’ve spent the last two months mostly on the road, talking to audiences around the country about my book, “The Omnivore’s Dilemma,” and the questions it raises about how and what we eat. Most of the posts here on TimesSelect represent my thoughts in response to questions put to me by those audiences as well as readers of this site. Complicated as they may seem, many of the questions — Local or organic? Carnivore or vegetarian? — boil down to variations on the most basic question of all: What should we have for dinner?
So who are these “food police” we’re starting to hear so much about? The term has begun showing up in media accounts of campaigns to reform school lunch or in discussions of the food industry’s growing legion of critics in the media. It’s the “food police” who want to get soda out of the schools and who argue that fast food outlets should disclose nutritional information about what they sell. The “food police” supposedly want to take away your constitutional right to a Big Mac — or, at the very least, your right to enjoy a Big Mac with a clear conscience.
Once upon a time Americans had a culture of food to guide us through the increasingly treacherous landscape of food choices: fat vs. carbs, organic vs. conventional, vegetarian vs. carnivorous. Culture in this case is just a fancy way of saying “your mom.” She taught us what to eat, when to eat it, how much of it to eat, even the order in which to eat it. But Mom’s influence over the dinner menu has proved no match for the $36 billion in food-marketing dollars ($10 billion directed to kids alone) designed to get us to eat more, eat all manner of dubious neofoods, and create entire new eating occasions, such as in the car.
“Elitist” is just about the nastiest name you can call someone, or something, in America these days, a finely-honed term of derision in the culture wars, and “elitist” has stuck to organic food in this country like balsamic vinegar to mâche. Thirty years ago the rap on organic was a little different: back then the stuff was derided as hippie food, crunchy granola and bricklike brown bread for the unshaved set (male and female division).